Samsung launches the Z1 smartphone with Huma Qureshi

Marketing | January 16, 2015 | News

Samsung Showtime Group

Samsung launched its much-awaited Tizen OS based smartphone Z1 at an event aptly titled Z Media Day at Le Meridien, New Delhi on Jan. 14. Showtime Group was awarded the mandate to produce the launch event.

Over 200 invitees from the media fraternity gathered to witness the world premiere of the Z1. Commenting on the occasion, Hyun Chil Hong, Samsung India CEO and President said: “The phone was developed in India and so we are releasing it here first.”

Guests were welcomed by teaser brandings, lined up the reception area, with the message – ‘What’s your Z?’. Inside the event area, a 46 feet wide 3-LED backdrop which doubled up as the projection surface came alive with the opening AV.

Hong then came up on stage for the introductory address followed by an electrifying unveiling performance by 25 members of the Shiamak Davar Dance Troupe. The unveiling video then officially announced the arrival of the Z1.

Continuing the sequence of events for the day was a product photo-op with celebrity Huma Qureshi followed by a product presentation and a Q&A session where the media interacted with technical experts from Samsung. The product experience zone was also revealed to the guests.

Commenting on the launch and its build-up, Akshay Chawla, Vice President, Showtime, said: “Two months of intense preparations and extensive detailing went into the making of this global launch. We worked in close coordination with both Cheil India and Cheil Korea across different timelines to set up a flawless event.”

Showtime Group was awarded the mandate to produce the launch event, held at Le Meridien in New Delhi.

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