Google, Coca-Cola, Ford and others support ZEE Jaipur Literature Festival 2015

Marketing | January 14, 2015 | News

ZEE Jaipur Literature Festival 2015 Teamwork Arts

Leading brands and other organizations have once again supported the ZEE Jaipur Literature Festival as sponsors for the 2015 edition, enabling the literary festival to remain free and open to all. The fest will celebrate national and international writers, encompassing a range of interests including film, music and theatre. The fest, which will take place from Jan. 21 to 25 at Hotel Diggi Palace in Jaipur, is being managed by Teamwork Arts, which produces not only this fest but Bonjour India and Oz Fest as well.

Given the international demographic of both the festival’s visitors and speakers, it is fitting that ZEE Entertainment has renewed its commitment to supporting the fest as title sponsor. Other returning sponsors include Google, British Airways, Harvard University’s Mahindra Humanities Centre and Ford which will all be venue partners for the Mughal Tent, Baithak, Durbar Hall and Samvad respectively.

Continuing its partnership with the fest, Coca Cola will refresh visitors as Official Beverage Partner and speakers will be able to relax and unwind in The Glenlivet Authors Lounge. Connecting the festival to the rest of the world will be MTS India as Official Data Partner, whilst Amity University will be Official University Partner.

The new partners include which will join as the fest’s Official Book Partner. The global online retailer will share the joy of reading with attendees at the fest’s bookstore, which last year saw sales of over 10,000 titles in just four days. Rajnigandha will support the Front Lawns as venue sponsor, the largest venue at the fest, which sees some of the fest’s biggest names appear on stage.

The fest will also welcome several series sponsors, notably UN Women which will present highlights of the ‘Women Uninterrupted’ series, whilst Indian Quarterly Magazine will present the ‘Seven Deadly Sins’ series. The fest, being completely free and open to all, is open to registration via KyaZoonga, the fest’s Official Ticketing Partner. Confirmed speakers at the fest include Nobel laureate V.S.Naipaul, Pulitzer-Prize winning poet Vijay Seshadri and Man Booker Prize winner Eleanor Catton.

Returning as title sponsor, Roland Landers, Head - Corporate Brand ZEE, said: “Our integration with the fest further signifies its identity as a global media conglomerate. Since its inception, ZEE has been the cultural ambassador of our nation to the rest of the world, and with this fest we further reinforce this key message of the brand. We have always been associated with knowledge based global IPs and our support to one of the world’s most prestigious literature festivals for the second consecutive year, reinstates the same.”

Commenting on the fest, Sanjoy Roy, MD, Teamwork Arts, said: “Staging the world’s largest free literary festival is only possible with the support of our partners from across the Indian business community and beyond. We are pleased to welcome back many returning sponsors, and look forward to developing our relationship with our new partners.”

The five-day fest will also be partnered by British Airways,, MTS, Amity University, The Glenlivet, Rajnigandha and more.

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