Tata Motors brings ‘Truck World’ to Vijayawada

by  Dharm Patel Business Events | January 7, 2015 | News

TIC Tata Motors

Tata Motors recently launched a new trucking concept of ‘Truck World: Advanced Trucking Expo’. Truck World (TW) is a unique initiative by Tata Motors to showcase the company’s extensive offerings in the medium and heavy commercial vehicles space, all under one roof. T.I.C. executed the three-day expo, held at the PWD Grounds in Vijayawada.

Conceptualized to reach out to the ever discerning Indian trucking customer, and their families, TW enabled Tata to showcase its experience in the trucking business, with latest trucking technologies, vehicle design, quality, reliability and safety. The event has separate areas for product display, hospitality, entertainment, engagement activities and common facilities for customers and visitors alike.

At the TW, Tata showcased 26 medium and heavy commercial vehicles, its own service related brands like Tata Genuine Parts, Tata Delight and Tata FleetMan. Tata’s key vendors partners, financers and value-added service providers were also present at the expo.

Tata also conducted engagement activities and service related workshops for customers, mechanics and drivers at TW. A truck-art zone saw an artist creating colourful floral patterns, depictions, calligraphy of verses, etc. on a Tata truck. The adorned Tata truck is an example of ‘moving art’ under which various parts of the vehicles have been decorated differently.

Furthermore, various entertainment activities were organized at TW, keeping in mind the families of visitors. Commenting on the event, a spokesperson from TIC said: “We gave a distinctive appeal to the expo with unique designs and strategic planning of space, to bring out the best in these massive trucks on display.”

Tata plans to organize similar events in other trucking centres of the country. The first TW was organized at Huda Gymkhana Club in Gurgaon last year in October.