Birla Sun Life Asset Management Company celebrates 20 years

Marketing | January 5, 2015 | News

Birla Sun Life Asset Management Company Aditya Birla Group Fountainhead Entertainment

Birla Sun Life Asset Management Company (BSLAMC), part of the Aditya Birla Financial Services Group, recently completed 20 successful years in the industry. This journey was possible because of the strong partnerships which resulted in achieving multiple milestones and hence the brand held a celebratory event themed ’Celebrating Partnerships’.

Fountainhead Entertainment (FH) was responsible for conceptualizing, designing and executing the event, using the theme across all communications. FH has been planning and executing events for Aditya Birla Group since a decade.

Held last month at Grand Hyatt in Mumbai, the objective of the event was to celebrate BSLAMC’s 20-year journey, thank the key stakeholders and clients for being part of that journey, gratify the key distributors for their contribution to the brand’s success and also identify key aspects of success in the future.

Hosting more than 500 people at the event was emcee Anish Trivedi. The event began with a high-tea followed by the felicitation of top investors of BSLAMC. After speeches by KM Birla, Ajay Srinivasan and A. Balasubramanian in the main ballroom, the entire LED backdrop was made to split where Kailash Kher performed with his band. The night culminated with a cocktail dinner.

Commenting on the highlights of the event, Rohan Salvi, Vice President, Business Development & Client Servicing (Events), Fountainhead Entertainment, said: “There was a tree installation placed in the pre-function area. To showcase 20 years of partnership with their investors, we designed content that was looped on iPads and placed on the tree’s branches. This structure dazzled the crowd as it was something that had never been done before. Another stand-out structure was the huge ‘Milestone Wall’ which was created with 3D cutouts of milestones for the past 20 years.”

Commenting on the event, Abhishek Kumar, Head- Sales & HR, Birla Sun Life Asset Management Company, said: “The event was a grand success. Fountainhead completely lived up to our expectations and helped us execute a seamless show.”


Themed ‘Celebrating Partnerships’, the event was designed and executed by Fountainhead Entertainment.

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