Milind Soman flags off "See From the Heart" Run in Mumbai

Marketing | January 2, 2015 | News

Milind Soman Maximus Events United Sisters’ Foundation Adventures Beyond Barriers

United Sisters’ Foundation and Adventures Beyond Barriers successfully organized the 'See From The Heart' Run in Mumbai on Dec. 25 for visually impaired people to embrace and celebrate their differences. 75 visually impaired girls and boys ran across 3 km, 5 km, 10 km and 21 km distances ably supported by the sighted runners along the Worli Seaface. The multi-category run was flagged off by super model, actor and avid barefeet runner Milind Soman who is wholeheartedly driving this initiative along with Divyanshu Ganatra of Adventures Beyond Barriers. Maximus Events was roped in to organize the Run.

Speaking on the occasion, Reema Sanghavi, Managing Director, Maximus Events said "Maximus organized "See from the Heart", a run where visually impaired could take part. We witnessed a great response with 75 runners taking part in this initiative and are extremely proud of our endeavour and look forward to organizing a nation wide run in the future. This run reminds me everyday as to how blessed we all are. To see the passion with which NAB participated and witnessing the enthusiasm of the runners has added a new dimension in my life. I couldn't have had a better Christmas morning."

While flagging off the run, Milind Soman said, “'See From The Heart' is an effort to create an opportunity for more visually impaired people to join and interact with the mainstream community using running as a medium. It will be organized in multiple cities across India, in association with National Association for the Blind and Adventures Beyond Barriers. It will hopefully foster a greater understanding and empathy between two worlds and perhaps give sighted runners more than a glimpse into lives they can only imagine. United Sisters’ Foundation is a proud partner of this noble cause. We would like to take this message nationally.”

Expressing his delight on the overwhelming response from the running community, Divyanshu Ganatra, Adventures Beyond Barriers said, “This is a dream for the visually impaired people and they have the determination and enthusiasm to see it come true. All they need is someone who cares to hold their hand. They need encouragement, empathy and support. They need understanding and not sympathy. We would like more and more people to come forward and participate in this initiative.”  

While felicitating all the winners, K. Ramkrishna, Honorary Secretary General, National Association for the Blind said, “It was indeed a proud moment for us to see the enthusiastic participation of all the visually impaired people. We are grateful to the sighted runners who volunteered today and took great care of the blind runners. We would like to promote this initiative at a national level. I would like to urge Milind Soman & Divyanshu Ganatra to organise a national marathon for the blind across cities and the finals of the same to be conducted in Mumbai.”

All the participants were given special medals in braille with the words ‘I run I inspire’ inscribed on it along with certificates. The event concluded with all the participants and volunteers taking a pledge to live their lives beautifully inspite of the hurdles, obstacles and problems they face and strive to find solutions and make this world a more beautiful place to live in.


United Sisters’ Foundation and Adventures Beyond Barriers successfully organized the 'See From The Heart' Run in Mumbai on Dec. 25 for the visually impaired.

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