Alessandro Del Piero scores a goal for Merino Wool @ Shoppers Stop
by Aanchal Dhawan Marketing | December 30, 2014 | News
Shoppers Stop The Woolmark Company Raymond
The Italian living football legend, world cup winner, and marquee player of the Delhi Dynamos Club- ISL, Alessandro Del Piero was at Shoppers Stop in Mumbai on Dec. 19 to promote Australian Merino wool as a high-tech sports Active-wear fabric in India. Recently signed as the brand ambassador for The Woolmark Company’s Merino Wool, No Finer Feeling global fibre advocacy campaign, Alessandro Del Piero visited the Shoppers Stop store in Juhu, dressed in a Merino wool, light-weight woolen shirt by Raymond Ltd. A series of conversations around football, Australian Merino wool, and meeting his hard-core fans kept him excited about his visit.
Speaking on the occasion Alessandro Del Piero said, “I really feel excited to be in Mumbai as I have got a chance to meet all my fans who live here. I must say people here are football fanatics and have a great knowledge.” He further added “I feel great to be associated with The Woolmark Company as I feel connected to the brand because when I wear Merino Wool I feel very comfortable. I feel right with myself because I can do everything, I can go anywhere. It’s great and I love it.”
Ms. Arti Gudal, Country Manager at The Woolmark Company said, “We feel honored to be associated with such a legendary footballer as Del Piero. His familiarity with Australian Merino wool will help create a greater brand connect with Indian consumers. Educating consumers about the versatility of Merino wool fibre and its use in fine fashion, high-tech sports, and casual wear is critical, but we’re confident that Del Piero will help us bridge the gap and make consumers understand the benefits of the fibre in India.”
The Woolmark Company recently concluded the consumer campaign in collaboration with Shoppers Stop, India’s leading fashion retailer, in order to promote wool and woolen apparel across select Shoppers Stop stores in India.
Talking about the partnership, Mr. Vinay Bhatia, Customer Care Associate & Executive Vice President – Marketing, Loyalty, & Analytics, Shoppers Stop Limited said, “We are delighted to associate with the Woolmark Company and iconic footballer Alessandro Del Piero in this effort to promote and reinforce the use of wool and woolen apparel in India. The Woolmark Company is the leading custodian of wool quality standards and an established brand in the global fashion fraternity. We are delighted to give our customers the opportunity to indulge in the signature Woolmark experience.”
Present at the event was Vito Dell'Erba, Creative Director, and Lifestyle Business, Raymond who spoke about the functionalities of Australian Merino Wool and significantly highlighted Raymond’s innovations with Merino wool. Commenting on the innovative product, Vito Dell’erba, Creative Director – Lifestyle Business, Raymond Limited said, “Wool is one of the most versatile fabric which has been underplayed for the longest time. ‘The Wool shirt’ by Raymond Ready to Wear’ is a distinctively innovative offering. This shirt keeps you warm in winters and cool in summers due to the insulating property of wool. It can be worn in India throughout the year with ease. This innovation by Raymond Ready to Wear intends to break the myths associated with wool. We have always focused on providing the best for our consumer and this innovation reiterates the expression of being the finest.”
Commenting on the product innovation, Mr. Sumeet Soni, Brand Director - Raymond (Ready to Wear) said, “Our brand encompasses a range of seamless apparels that are high on elegance, class and are yet comfortable for everyday wear. The ‘wool shirt’ is an innovative product from Raymond Ready To Wear, being a remarkable option which highlights the innate qualities of the fabric providing an unmatched blend of quality and novelty.”
The Woolmark Company engaged with Alessandro Del Piero in August to give the campaign a fresh look and affirm the fibre's position in the sportswear industry. Del Piero, who is also a brand ambassador of the ISL tournament is in India to promote the image and popularity of football in the country.
The Italian football legend graced the Shoppers Stop store at Juhu to promote Merino Wool for The Woolmark Company in India.