MoneyGram partners WOOT Factor for 6-city ICC World Cup Trophy showcase

| Marketing | December 30, 2014 | News

MoneyGram WOOT Factor ICC World Cup Virendra Sehwag Robin Uthappa

Irfan Pathan holding the ICC World Cup Trophy at the activation


MoneyGram, a money transfer company that offers worldwide money transfer services in more than 200 countries and territories recently concluded a 6-city tour showcasing the ICC World Cup Trophy.

WOOT Factor was partnered to manage the execution across the 6 cities viz. Mumbai, Bangalore, Delhi, Hyderabad, Jalandhar and Ahmedabad (held from December 2 - 7), not only helping conceptualizing but also supporting both media interactions and consumer connect activities.

Each of the locations saw healthy turn outs of both media and fans. As part of their execution responsibilities, WOOT Factor further roped in associations with Inorbit Mall (Hyderabad), Mantri Square Mall (Bangalore), DLF Saket Mall (Delhi), MBD Neopolis Mall (Jalandhar) and AlphaOne (Ahmedabad).

The agency also engaged celebrtiies to enhance visibility and buzz around the events. Virendra Sehwag, Robin Uthappa, Robin Singh and Irfan Pathan inaugurated the tour in Mumbai, Bangalore, Jalandhar and Ahmedabad respectively. In Delhi, ont he other hand, a Fashion show was put together, showcasing the 14 countries participating in the upcoming World Cup, with Anusha Dandekar walking the ramp as the showstopper.

''It was truly an honor to be chosen to execute such a large scale initiative by MoneyGram. At WOOT Factor we have always believed in being an extension of our client’s reach. To have aligned the project goals with the vision of taking it to every Indian fan and create a ripple effect we are proud to have delivered this goal.” said Amit Relan, Co-Producer at WOOT Factor.

WOOT Factor further helped amplify the activities brining on-board Radio partners like Big FM and MyFM across the 6 cities. 10 lucky listeners in each city got a chance to exclusively click pictures with the Trophy too.

The agency managed the 6-city activities by associating with malls, bringing on celebrities and also engaging media in each city.

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