LIVE Viacom18 holds a press meet to discuss its steep growth in India
by Dharm Patel Entertainment | December 24, 2014 | News
Live Viacom18 INS Viacom18
Launched in 2013 to enable the vision of Viacom18, Integrated Network Solutions (INS) has grown at a swift pace. In less than two years, the business unit has created close to 13 large format properties in the music and entertainment space engaging close to millions of fans across its events. Yesterday (Dec. 23), the brand held a press trade meet to discuss its growth and various IPs it has conceptualized in such a short span of time.
INS is a wholly owned subsidiary of Viacom18 Media and comprises three multi-dimensional marketing platforms - LIVE Viacom18, BE Viacom18 and SPOTLIGHT. LIVE Viacom18 engages with millions of consumers through impactful large format live properties such as Vh1 SUPERSONIC, MTV VMAI, Nickelodeon KCA, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival amongst others. BE Viacom18 leverages the power of One Viacom18 - it customizes in-programme and in-film opportunities for brands across Viacom18 Motion Pictures and its channels. SPOTLIGHT offers innovative avenues for brands to connect to audiences with the multi-faceted celebrities associated with Viacom18.
LIVE Viacom18, the creator of a wide spectrum of multi-dimensional and impactful properties in the music and entertainment space all year, enters a new phase in 2014. The division amplifies brand experiences by leveraging the several strengths of the network while engaging more than 20 million individuals on the digital platform and a further 75 million on television.
What started with 16 on-ground events in 2013 has extended to 210 events in 2014. The much awaited Vh1 Supersonic, which began as a year-end festival in its first year is now an IP which has increased its reach among consumers with 50 campus gigs and 50 club nights leading up to the main festival scheduled from Dec. 27 to 30 in Goa. In just its second year, Vh1 SuperSonic boasts of a line-up of a whopping 140 artists in Goa.
Property extension for MTV Bollyland has manifested into 12 city concerts from its origins in one gala night in Delhi, while MTV Live saw concerts with key Bollywood musicians in three different cities this year. EMERGE associated with international artists like Dismantle, Go Go Berlin and The Virginmarys on three-city tours leading to nine Dance Music extravaganzas. All in all, INS brought to fore over 320 artists performing at various events by INS.
Commenting on engaged entertainment, Jaideep Singh, Senior Vice President & Business Head - Integrated Network Solutions, Viacom18, said: “At Viacom18 we believe that the future of entertainment is engaged entertainment. While in 2013 we built a strong foundation, we spent 2014 scaling up our properties. Our focus has been to bring engaged entertainment to the people no matter where they are, where they are from and what genre they prefer. Thus we are taking our properties to tier II markets, to clubs, to colleges amongst others. These are exciting times for Viacom18 and we believe that live entertainment will grow at an even more rapid scale next year.”
In December 2014, INS helped global smartphone manufacturer, Vivo, enter India. Commenting on the partnership, Singh said: “Viacom 18 is doing path-breaking work in the brand solutions space. Vivo has a global partnership with Viacom and this is our first case study in terms of how INS can offer end-to-end brand launch solutions to a client.”
With 13 IPs in 2 years, the brand’s 210 events so far have seen over 320 international and Indian artists on its LIVE platforms.