Vodafone Cycling Marathon 2015 to see over 8,000 cyclists take part

Marketing | December 22, 2014 | News

Vodafone Vodafone Cycling Marathon

Vodafone India, on Dec. 19, announced the second edition of Bengaluru’s biggest cycling extravaganza - Vodafone Cycling Marathon 2015. With the success of its maiden edition in 2014, the marathon will further endeavor to encourage the spirit of cycling for passion, fun and a greener environment in the city across all age groups.

The event, which will commence on March 1, is expected to see more than 8,000 cyclists including 150 elite licensed cyclists of CFI from across India. The event is recognized by Cycling Federation of India (CFI) and will also be acknowledged in the National & International Calendar of cycling events. Bengaluru has always been considered as a haven for cyclists and in this era of environmental awareness, cycling (to office or for small errands) is the preferred option.

Commenting on the second edition, Suresh Kumar, Operation Director - South, Vodafone India said: “As a responsible corporate, we’ve championed several projects and initiatives that have helped improve lives and created a positive impact in the community. This marathon is a continuous effort to promote the cycling culture in the city and at the same time help the community to lead a healthy life in a greener environment.”

Adding further, Atanu Batabyal, Business Head - Karnataka, Vodafone India said: “With the success of our maiden edition, we are confident that the people in Bengaluru will come out in large numbers to participate in the second edition. There is a need for people in the city to take to cycling to cope up with heavy traffic and pollution. This marathon promises to be bigger and better with more riders and more fun.”

Applicants can choose from across four different categories like Champion Race (60 km), Passion Race (40 km), Green Ride (20 km) and Fashion Ride (5 km). There will also be a fun-filled Kids Ride for children below five years. The total prize money for the Champion Race will be INR 10 lakhs with the winner getting INR 2.5 lakhs, the first runner-up INR 1.75 lakhs, the second runner up INR 1.25 lakhs, and the third runner up INR 1.00 lakh. The remaining amount of INR 3.5 lakhs will be divided among 20 consolation winners. For the Passion Race, the cash prize worth INR 2 lakhs will be divided among the top five finishers and the participants in all the four categories will be given e-certificates of merit as well as medals.

The event will also have a carnival area on the main day buzzing with varied actives where people can enjoy musical concerts, bicycle stunts, exhibitions, painting competitions, a cycle fashion show in addition to the award ceremony. Event participation is open to all cycling enthusiasts. Champion Race is only for elite licensed cyclists and to participate in this category, cyclists will have to contact CFI (www.cyclingfederationofindia.org or cyclingfederationofindia@gmail.com).

With aggressive on-ground awareness campaigns/ workshops on benefits of cycling, promoting greener environment at tech parks, malls and bicycle clubs in the city, Vodafone India has planned multiple activities which will help involve more people to learn and understand the importance of a healthier lifestyle and participate in the marathon.

India Cares will be the ‘Philanthropy Partner’ for the event, where a significant portion of the funds raised will be used to support a variety of social causes in the areas of education, empowerment and environment. Every rider can choose to support education of a child, sponsor vocational training for the differently-abled, support animal welfare, planting of trees and lake rejuvenation making Bengaluru cleaner and greener.

Commenting on the initiative, Onkar Singh, Secretary General, Cycling Federation of India (CFI), said: “The Cycling Federation of India has a vision to promote the wonderful sport of cycling and also has a social responsibility to create a greener, cleaner and healthier environment. We are extending our full support to this event. Like for the first edition, we are very happy to be associated with Vodafone India to make this event successful.”

The second edition of Bengaluru’s biggest cycling extravaganza was announced last week and will see 150 elite licensed cyclists of CFI.

Subscribe to Newsletter



Twitter Feed

Facebook Connect

Recent Headlines


View All


View All


View All