Vieux Farka Toure performing in Mumbai.

Blackberrys brings ‘The Hendrix of the Sahara’ to tour India

Entertainment | December 18, 2014 | News

Blackberrys Fountainhead Entertainment

Menswear brand Blackberrys returned with its annual flagship event Sharp Nights. Aptly titled ‘Blackberrys Sharp Nights - Masters Of World Music’ the property showcased live performances by Malian world music star Vieux Farka Toure at blueFROG in Pune on Dec. 3, Ultra High Lounge in Bengaluru on Dec. 6 and Tote on the Turf in Mumbai on Dec. 10.

The tour was conceived and executed by Fountainhead Entertainment. As part of the tour, another Malian musician Fatoumata Diawara performed last month in Delhi and Hyderabad. The entire tour, apart from the Malian stars, also saw performances by local bands like Barmer Boys, Catharsis, Highway 61, Shoonya and Rajeev Raja Combine.

The Mumbai chapter, last in the five-city music tour, had guests immersed in the high energy performance of Toure. His dazzle, fiery blues and his lilting melodies combined with high energy, speed and dexterity on the guitar mesmerized the audience. Toure has established himself as one of the world’s rare musical talents and guitar virtuosos with a distinct style that always pays homage to the past while looking towards the future. He performed at the Opening Celebration of the 2010

FIFA World Cup along with other performers including Shakira and Alicia Keys.

Apart from Toure’s performance, home-grown flautist Rajeev Raja also enthralled the audience with a mixture of legato and staccato styles with influences ranging from Jazz to Indian Classical to Rock to Latin. The evening also featured a charity auction from Blackberrys spectacular Autumn/Winter 2014 Collection - the proceeds of which will be used to nurture Indian traditional music schools, by providing scholarships for deserving students and funds for material support.

Commenting on this unique amalgamation of fashion and music and its efforts to accustom the Indian audiences with the genre of world music, Nikhil Mohan, Managing Director, Blackberrys said: “Sharp Nights has always been a much awaited event. This year we are delighted to introduce world music under the ‘Masters of World Music’ series. Much like how fashion is intertwined with world cultures, world music too emanates from the remarkable diversity prevalent in the universe. The performance by Farka Toure has amplified the brand experience for all our discerning consumers in Mumbai.”

Adding further about the tour, Deeksha Sharma Arora, VP & Branch Head – North, Fountainhead Entertainment, said: “Keeping the spirit of unconventional and high-end networking alive, our job started with sharing ideas upon ideas of how best to mould the existing Sharp Nights pattern into something more real, more interesting and more measurable.”

Sharing his experience of performing in India, Vieux Farka Toure said: “Music is a personal expression and there are many things that inspire me in today’s world that I put in my music. My music digs deeper into the past and pushes harder into the future. Music possesses power and it affords power to those who search for meaning. When audiences worldwide encounter world music a sense of liberation often occurs, and I am thrilled to witness the same in India. I feel a bond here."

Vieux Farka Toure performed as part of the ‘Blackberry Sharp Nights - Masters of World Music’ tour, executed by Fountainhead.

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