More than 15,000 people ‘Celebrate Bandra’ across nine days

Entertainment | December 16, 2014 | News

Fountainhead Entertainment

The sixth edition of Celebrate Bandra kicked off with a mini-carnival on the Carter Road Promenade and ended on a high with its closing ceremony at the Bandra Fort Amphitheatre. The nine days that encompassed the festival saw 15,000 spectators attend 150 events across 14 venues in Bandra, Mumbai.

The Celebrate Bandra Festival began in 2003 as an initiative of the Celebrate Bandra Trust and Fountainhead Entertainment. It was conceptualized with a view to bring people together through world-class entertainment that is free of cost and accessible to all. In the process, the organizers showcase professional talent and provide a platform for budding talent to grow. Funds from the festival are channeled back into the vibrant Bandra community. The sponsors and partners included Times, Supreme Universal, Radio Mirchi, Firstrand Bank, Street Art Mumbai, Smallfry, Kitsch Mandi, Oranjuice, Title Waves, FYI Creative Marketing and St. Paul's Institute of Communciation Education.

The highlights of this year’s festival were an exhibition of archery by the Commonwealth Gold Medal winner Rahul Banerjee, a selection of exciting art installations on a promenade, conversations with renowned film directors, theatre in the park, a community arts & crafts festival, open air art classes and music by the sea, every day of the festival.

Speaking about the fest, a spokesperson from Fountainhead Entertainment said: “Bandra sets an example for the rest of Mumbai as a melting pot of activity and culture, with a large number of restaurants, thriving nightlife and an educational hub. No wonder it attracts a cross-section of people, all wanting to make it their home. One of the key objectives of the festival is to be able to give back and support worthy causes in Bandra. This would also provide citizens with opportunities to get involved in social action. The hope is that this will lead to a deeper and more sustained engagement within the community.”

The festival over the years has supported a number of deserving projects. In the ‘Going Green’ effort, the organizers sponsored a solar water heating project for St. Catherine of Siena Orphanage and a rainwater harvesting project for the Holy Family Hospital. They also donated two large school buses to Aseema, the municipal school for under privileged children and a school bus to St. Catherine of Siena School for orphaned children. In their effort to create awareness about drug and alcohol abuse among teenagers, another bus was donated to the Kripa Foundation, to facilitate its ADAAPT programme (Alcohol and Drug Abuse Awareness Programme through Training).

To assist in streamlining the movement of traffic in Bandra, the fest initiated the You-Turn project and continues to keep funds aside for this social issue. With resources from the 2011 festival, the fest donated a much needed industrial washing machine and medical equipment instruments washer-disinfector to Shanti Avedna, a hospice for the terminally ill.

In order to widen the scope and reach of the event, a combination of print media along with outdoor and high rotation promos on radio was used.

The sixth edition of the festival, an initiative of Fountainhead and Celebrate Bandra Trust, saw 150 events across 14 venues in Bandra.

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