SBI Life Insurance organizes ‘Sangam 2014’ for 2000 guests
by Dharm Patel Marketing | December 12, 2014 | News
SBI Life Insurance engage4more
SBI Life Insurance recently held its annual day celebration ‘Sangam 2014 – It’s Electrifying’ at Sahara Star in Mumbai, for 2000 guests including employees and their families.
engage4more won a multi-agency pitch to conceptualize and execute pre-event activities and the main event as well. The agency’s role included RSVP, logistics, venue, talent auditions, artist management, set designing, catering and running of the show.
The pre-event activities were carried out in three branches of SBI Life in Mumbai with activities like vocal training, dance grooming sessions, flash mobs, video shoots, sports, etc. To create the electrifying festive mood, the entire office was decked out as per the theme. All pre-event collaterals such as the posters, danglers, standees, backdrops, entrance arch, teasers and invitations were thematic and designed to build event hype.
The main event witnessed 70 entertainment acts by SBI Life employees, with an AV conceptualized by engage4more to show the journey of all the excitement during pre-event activities, followed by an after-party.
Content with the agency’s execution, Mamta Malpani, Senior Manager - Human Resources, SBI Life Insurance said: “Our annual day function, was a huge hit amongst the employees of SBI Life and I want to thank the engage4more team for the great ideation and execution of the event. The flawless execution of the event was well-appreciated by all. We’re looking forward to working with engage4more on future events.”
Commenting on the event, Nishant Parashar, Founder and Director, engage4more said: "The number of guests gathered to celebrate the event added to our excitement. Any event which gives you the opportunity to engage over 2000 guests is quite challenging yet exciting to execute.”
The annual day celebration was executed by engage4more, which won a multi-agency pitch.