Tourism New Zealand to actively lure corporates with free visa-on-arrival during World Cup

Marketing | December 5, 2014 | News

Tourism New Zealand ICC Cricket World Cup Lonely Planet India Centrum group ITC Grand Central

In the light of the impending ICC Cricket World Cup, to be hosted by New Zealand this year, Tourism New Zealand has made a couple of tie-ups in India to expand its tourist/MICE base in the country.

The organization recently co-hosted two corporate evenings with the Centrum Group in Bangalore and Mumbai highlighting New Zealand as a business events destination.

Centrum Group is one of the agents appointed under the Business Events Tourism Industry Partnership Programme launched by Tourism New Zealand and Immigration New Zealand to help streamline the visa process for corporates travelling to New Zealand for Business Events.

They also plan to offer free visas-on-arrival to Indians travelling down to New Zealand if they hold Australian visas during the World Cup period.

Centrum Group, through its travel subsidiary Club 7 Holidays, has been appointed as one of the official visa processing agencies for the World Cup period. Other agencies appointed include Thomas Cook as well as Cox & Kings.

Speaking about the initiative, David Craig, General Manager Asia, Tourism New Zealand said, “India has shown great potential for international travel in the last few years and it is one of our priority markets from the South and South East Asia region. We have seen a steady increase in interest for New Zealand amongst Indian corporate travellers and the ICC Cricket World Cup 2015 is an ideal time for them to experience the best of the destination.”

Sriram Rajmohan, Director – Centrum Group, said “We have been in the business of creating wealth for our clients and through our travel entities, we are offering them some interesting options to spend their money wisely and rejuvenate. And what better way than spending time in the beautiful country of New Zealand. Our collaboration with Tourism New Zealand works well and is in line with their market objectives as well”.

Stephen Fleming at New Zealad Night, hosted by Lonely Planet India

Tourism New Zealand also has a tie-up with Lonely Planet India this year, where the travel magazine hosted a New Zealand Night on November 7 at ITC Grand Central in Mumbai, with former new Zealand cricketer and current coach of Chennai Super Kings, Stephen Fleming. The event showcased the beauty and appeal of New Zealand as a tourism destination

Tourism New Zealand has seen strong growth of 19.1% for the year ended October 2014 from India, with 36,144 tourist arrivals from India of which 17,248 were holiday arrivals.

With New Zealand playing host to the ICC Cricket World Cup, their tourism board has notched up its activity in India to lure more travellers.

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