EEMA and eBay partner with Ranbir Kapoor and Anushka Sharma for Kashmir

Industry Watch | December 5, 2014 | News

EEMA eBay Ranbir Kapoor Anushka Sharma

eBay India and Entertainment Management Association (EEMA) have come together to help raise funds for redevelopment of flood ravaged Kashmir and Assam by seeking bids for a charity auction on The auction offers fans an opportunity to own Ranbir Kapoor and Anushka Sharma’s costumes from their movies.

Customers can bid for Kapoor’s ‘Kashmiri pheran from Rockstar’ and Sharma’s ‘leather jacket from Jab Tak Hai Jaan’ with the highest bidder getting to own these costumes as a priced possession. The charity auction began on Dec. 4 and will be live till Dec. 13.

Speaking at the auction, Ranbir Kapoor said: “I feel honoured to be able to contribute towards supporting the redevelopment of Kashmir and Assam through the charity auction run by eBay India and EEMA. I encourage people to participate in this noble cause and help all those in need.”

Expressing her views, Anushka Sharma said: “The floods in Kashmir and Assam were heart-wrenching events and my heart goes out to all those affected due to this calamity. I feel privileged to be able to contribute towards the redevelopment of these states and their citizens. I encourage all my fans to participate in this auction and help raise funds to support the cause.”

Commenting on the partnership, Latif Nathani, Managing Director, eBay India said: “We are delighted to partner with EEMA to auction the movie costumes of Ranbir and Anushka for this noble cause. eBay India is the only ecommerce platform in India that runs such auctions to support charitable endeavours.  We are sure that the charity auction will gather a lot of interest from fans, not just in India but across the world.”

Adding further, Priya Sharma Shaikh, General Manager, EEMA said: “EEMA in partnership with United Way of India, ZEE TV and Guild had undertaken the program ‘Hum Hain…Ummeed-e-Kashmir’ to raise funds for redevelopment of Kashmir and Assam. In our endeavour to extend continuous support to this cause, we have partnered with eBay India to auction exclusive costumes of Ranbir and Anushka. Considering the extensive fan following they have, coupled with eBay India’s vast global customer base, we look forward to raising a handsome amount for the redevelopment of Kashmir and Assam.”

To bid for the charity auction, please log on to:

The stars have pledged their movie costumes to raise funds towards redevelopment of Kashmir and Assam.

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