LimeRoad takes up PM Modi’s ‘Make in India’ marketing campaign
by EVENTFAQS Bureau Marketing | December 1, 2014 | News
LimeRoad Make in India Narendra Modi
Social commerce platform, LimeRoad, takes the high road towards promoting Prime Minister Modi’s Make in India campaign, by launching a unique platform for Indian manufacturers and artisans.
The platform, called LimeRoad #ShopByCity is an online one-stop-shop marketplace that allows customers to buy handlooms according to the region that is known best for it, including Benaras, Kolkata, Aminabad and Lucknow.
With the ongoing Make in India campaign by Government of India designed to facilitate investment, foster innovation, enhance skill development and build best-in-class infrastructure, LimeRoad’s #ShopByCity initiative is a well-thought out and inspired extension.
Already disrupting conventional ecommerce, LimeRoad has now geared up to offer a never before platform to promote the home grown artisans, weavers and all such vendors by providing explosive market exposure by allowing deeply local products to now be available across the length and breadth of the country.
The LimeRoad #ShopByCity umbrella will bring together a carefully curated and refined assortment of ‘Made in India’ products on the platform to online customers making their shopping experience immensely delightful and encouraging indigenous vendors.
On the launch of the campaign, Suchi Mukherjee, CEO & Founder, LimeRoad says, “At LimeRoad, we are on a mission to create India’s most extensive delightful discovery platform. Our focus is lifestyle and a clear testament of delight lies in the fact that 80% of our users visit us on our mobile app 7-10 times per month. This we believe is a best in class metric. India is a treasure trove of fine skilled artists and ‘#ShopByCity’ is our endeavour to help these gorgeous products to reach audiences across the country. In the true spirit of discovery, we want our users to discover local delights, speciality stores and hidden craftsmen of our country from the comfort of their homes. We at LimeRoad take pride in being the first in our industry to extend support to the larger national interest campaign.”
Neha Dhupia, Style Director at LimeRoad, says, ‘Handpicked from the local lanes of incredible regions of India, carefully curated to blend in with one’s style, LimeRoad’s offering is a distinctive collection of over 2,000+ unique handcrafted saree styles at amazing prices. LimeRoad is the pioneer in serving these handpicked products from every nook and corner to customers across the country. It’s going to be captivating for every woman to create her look by creating her own unique mix of Indian flavours of Kolkata, Banaras or Lucknow with so much ease and convenience.’
The online marketplace has launched a platform to promote Indian weaves and artisans called LimeRoad #ShopByCity