Fiat brands 21 dealerships with its Avventura

Marketing | November 25, 2014 | News

Work Ventures Fiat

Fiat India recently branded 21 dealership setups with its newly launched Avventura. Work Ventures was given the mandate to execute this campaign, which consisted of dealerships spread across the country, including metro cities like Delhi- NCR, Mumbai, Bengaluru and Chennai.

The idea behind the brandings was to increase the visibility of the car and give customers a ‘touch & feel’ experience at the small setup created at the outlets which included a backdrop and standees, giving a short description about the car and its features. It was observed that there were many enquiries at various dealerships as it was also a festive season in the country.

Commenting on the campaign, Monica Rankawat, Project Head, Work Ventures said: “All 21 dealership brandings were completed within two days despite the difficulties faced due to the festive season. All this was possible because of our dedicated team and its efforts being made to get the work done and also to mention the support and cooperation we received from all the dealers at their respective dealerships.

Adding further, Pratik Shah, Director, Work Ventures said: “Fiat is a very prestigious client of ours and we have been working with them for a long time now. Apart from dealership branding for Avventura, we had also executed Avventura’s pre-launch campaign at malls and airports, which came off as a great hit with its stylish setups and high number of footfalls.”

Work Ventures managed the campaign, spread across metro cities like Delhi-NCR, Mumbai, Bengaluru and Chennai.

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