Top executives unveil the new logo

Antal International unveils new logo after 21 years with inspiration and some Bollywood masala

Business Events | November 20, 2014 | News

Antal International Pegasus Events The Leela, Mumbai

Pegasus Events recently executed a two day conference for Antal International, a London based global executive recruitment organisation at The Leela, Mumbai on November 13 -14. This 2 day conference brought together all the franchise owners, business partners and colleagues from this network.

The highlight of the conference was the unveiling of Antal International’s new website and vision logo. The rest of the event agenda included workshops, presentations and sessions by established speakers from the Antal team.

Joseph Devasia, Managing Director India, started day one with his welcome note, before which a traditional lamp lighting ceremony was conducted.

“The need to use & harness modern technology to do our work more effectively has changed our way of communication” – Tony Goodwin, founder and CEO, Antal International, after the new brand logo and website were launched. The new Antal logo symbolizes global reach, partnership and entrepreneurial spirit.

The rest of the event agenda included workshops, presentations and sessions by established speakers from the Antal team. An interesting feature of the afternoon session was a motivational keynote speech by Raghunath Medge – the president of the Mumbai Dabbawala Association, a six sigma certified service. He described the management lessons that the Dabbawalas have gained over 120 years of their service; and how they keep themselves motivated. A networking dinner with live music by Nigel and Madhuparna, sealed the first day of this conference.

“The client brief was fairly simple - Antal launched their new vision logo and website which was the first brand change in 21 years and we had to design the set up according to this brief,” said Shiraaz Garivala, Senior Manager Production, Pegasus Events. “For this purpose, we created an LED wall and 2 LED screens instead of the usual screen panels, through which the logo was launched, by a video given to us by the client.”
“The decor for day one was minimal to match up with the formal event agenda. Day two had a gala dinner and awards ceremony which was like a black tie event, for which we used different centerpieces, lighting and props to give an elegant look to the venue,” he added.

On the second day, Doug Bugie, the president of Antal International Network, addressed the crowd about the year in review and the future strategy for Antal. The second day of the conference, too, had workshops and internal discussions.

The agenda took an interesting turn with a team building activity planned for the Antalites – a Bollywood workshop hosted by choreographer Yash Pandya  and his assistants. The attendees were divided into groups and taught different Bollywood numbers which they performed after a fun hour of rehearsal. It was a refreshing change to see them loosening up and being in the moment, from the formal agenda.

The final event of this two day conference was the Antal Global Awards and Gala Dinner hosted by Joseph Devasia and Mike Ryall. There were 16 awards to be given out, including Key account of the Year, Truly International Office of the Year, The Antal Spirit Award and Chairman’s Award for Excellence, to name a few.

After this dinner, the whole Antal team put their newly acquired Bollywood dancing skills to good use, as they danced the night away.

“The only challenges were that the whole 2 day conference had a lot of smaller events on the agenda - including formal presentations, workshops and networking dinners. All of these events needed different set up elements and the set up time before each of them began, was short,” said Garivala. “The main stage set up required a lot of time and the venue was available only a few hours before this conference began as there was another event happening at the same place. Co-ordinating this set up was quite a challenge.”

The two day event was organised by Pegasus Events at The Leela, Mumbai

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