Myrtle Beach, South Carolina

10 Reasons why South Carolina is an upcoming MICE destination

Industry Watch | November 19, 2014 | News

South Carolina Brand USA

The recently concluded Brand USA event, provided an interesting insight into the American state of South Carolina. Nikki Haley, Governor, State of South Carolina, United States of America and Duane Parrish, Director for the South Carolina Department of Parks, Recreation & Tourism (SCPRT) presented key notes that highlighted the key features of the state. "Indians would feel at home in South Carolina, yet the whole experience would be very different" says Nikki Haley.
Here are 10 reasons why South Carolina is an upcoming MICE Destination:
1) Stunning Diverse Locales
From the coastal cities of Myrtle Beach and the historically rich Charleston to the midlands of Columbia and finally the mountains of Greenville, South Carolina banks itself on its diverse geography offering the visitor an array of options to choose from.
2) Ease of Connectivity
Charleston Airport, is South Carolina's busiest airport, flying nonstop to 18 airports and 14 cities in the United States. Another major airport is the Columbia Metropolitan Airport which is the main commercial airport for Columbia and the Midlands region of South Carolina.
3) Accommodation
Accommodation Options in South Carolina are plenty. Charleston offers numerous five-star rooms, and hotels in all categories. There are also numerous options for low budget attendees as well as for students. North Myrtle Beach's accommodations include everything from rustic beach cottages and mom-and-pop motels to luxury resorts. Columbia, the capital city, also offers numerous hotels and bed and breakfast places for Travelers.
4) Culinary Offering
The city of Charleston is famous for its culinary offerings, with new restaurants opening every week. From Italian to sea food to Asian fare, Charleston is known for its diverse food options. Charleston boasts of a growing reputation as a gourmet hotspot, where slow-cooked, traditional Southern food is experiencing a revival. Indian food is also popular throughout South Carolina with restaurants scattered in Greenville and Columbia.
5) World Class Conference Facilities
Charleston offers various venues to host conferences and meetings. Just 21 miles from the cobblestone streets of historic downtown Charleston, Kiawah Island Golf Resort provides an unforgettable coastal setting for meetings, conferences and special events. The Charleston Area Convention Center Campus is the perfect setting for high-energy tradeshows, large conventions and more intimate meetings and events. Another prominent venue would be the Columbia Conference Center in the city of Columbia which is a state-of-the art facility boasting of 40,000 square feet to host meetings and conferences.
6) Adventure Destination
South Carolina, with its stunning natural resources is home to many adventure activities like kayaking, white water rafting, stock car racing, nature hikes, fishing, horeseback riding to name a few. For water sport lovers, Lake Murray, a 50,000-acre playground is less than 15 minutes from the heart of the city of Columbia. 
7) Rich History and Cultural Life
South Carolina has a rich history, with the most battles and skirmishes fought during the Revolutionary War. Charleston is known as one of North America’s most architecturally significant destinations, with its unique cobblestone roads, the quaint houses and the churches that dominate the city skyline. Flickering copper gas carriage lanterns, ornate hand-wrought ironwork, and hitching posts used by horse-drawn carriages hint at a bygone era.
8) Host to Major Conventions & Shows
South Carolina is no stranger when it comes to hosting major trade shows and conventions. The South Carolina’s historic city of Charleston was also the setting for the 6th annual IAGTO North America Golf Tourism Convention in 2014. It has also hosted Travel South USA and is also set to host the SISO CEO Summit in 2015.
9) Ease of Entry for Business Groups
The authorities are focused on easing the entrance of corporate MICE groups to the country through a speedy visa process. Obtaining visas for business travelers isn't an ordeal anymore with visa authorities taking as little as two weeks to issue 10 year visas to the United States of America.
10) Entertainment and Nightlife
Be it the broadway at Myrtle Beach or the long list of bars in Charleston, South Carolina knows how to have fun. The Grand Strand at Myrtle Beach boasts of a variety of award-winning music, dance, comedy, dinner shows and celebrity concerts. The market area district in Charleston has the highest concentration of nightlife and is defined by the North and South Market Street along with East Bay Street.

The recently concluded Brand USA event, provided an interesting insight into the American state of South Carolina.

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