V & S an affiliate of UTV launched its Hindi Movie Channel

| Marketing | February 28, 2008 | News

V&S Broadcasting, an affiliate of UTV Broadcasting, launched its Hindi movie channel UTV Movies on February 24, 2008. The channel has invested Rs 30 crore for media spends. It plans to start its marketing campaign from the first week of March. RK Swamy BBDO and MPG have been appointed as AORs for the channel. Shantonu Aditya, CEO, V&S Broadcasting, said, ;We have planned an extensive marketing campaign for the channel, which will break in the first week of March. Since the channel has just been launched, we intend to give it two more weeks to put in place a proper distribution network for the channel. The campaign will include ATL and BTL activities such as outdoor, print and television mediums. The channel has a collection of 250 titles already in its library. The library includes not just UTV;s in-house productions, but also big titles like Aap Ka Suroor;, Halla bol;, Jab We Met;, and many more from other production houses. This year, UTV Motion Pictures have got 19 releases lined up.

V & S an affiliate of UTV launched its Hindi Movie Channel

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