TSA makes people dance on ‘train top to promote Nach Baliye 4
by EVENTFAQS Bureau | Marketing | November 7, 2008 | News
TSA and STAR Plus got together for promoting the new season of reality dance show Nach Baliye. A road show Nach on Wheels; provided the opportunity for audiences to dance atop a fabricated vehicle which resembled a train. It also hosted an exhibition of Nach Baliye merchandise. The activity was carried out during the launch phase of the show in October, in the cities of Kolkata, Nasik, Aurangabad, Kolhapur, Solapur and Pune.
Prem Kamath, Sr. VP - Marketing and Communication, Star India, noted that the objective of the activity was to bring alive the Nach; experience on ground. He observed, ;This was amplified using all other media as well - outdoor, radio and print. A tie-up with Lokmat helped promote the activity in the Maharashtra market.
The activity lured people to participate in a dance competition on the rooftop of the vehicle. On the lower level, there was a display of costumes, trophy and contestant pictures from the show.
T Sameer, MD, TSA Promotions and Events, pointed out that the ambience of a train was driven home further using promoters dressed as coolies and ticket collectors. ;It;s a fantasy of every individual to dance on a train top ala the Chaiyyan Chaiyyan; number from super hit film Dil Se;. Hence it was used effectively to promote the new Nach Baliye- season 4, he said.
The activation was carried out at three to four different locations in each city, the agency claimed that it was attended by between 500 and 1000 people at each location.
TSA makes people dance on ???train top??? to promote Nach Baliye 4