TSA gets recognized by Limca Book of Records for 24-hour non-stop Antakshari

| < a href = '/news/corporate-brand-marketing' > Marketing | July 16, 2008 | News

TSA Promotions and Events added a feather in its cap with a mention in the Limca Book of Records 2008. It got the honor for managing a 24-hour non-stop Antakshari show for Star One. The special episode was shot to commemorate the launch of Antakshari The Great Challenge;, on Star One. The show, which was shot on February 7, 2008, had 12 singers, four musicians and anchors singing songs for 24 hours (from 3 pm). The participants approximately sang 1000 songs throughout the recording at Famous Studio, Mumbai. Commenting on the special episode, T Sameer, MD, TSA Promotions and Events, said, ;The client Star One wanted to do something innovative which would have a 360-degree approach in promoting the show. Hence, the idea to do a 24-hour non-stop Antakshari as it was something different. The opportunity was further explored by approaching the Limca Book of Records to confirm the entry in it. Noting that the challenges faced during the entire activity - which was ideated and executed in less than a fortnight - were multi fold, Sameer elaborated on some of them. ;First and foremost, it was very important to ensure that the singers would be able to sing for 24 hours non-stop without repeating the songs. The net was cast far and wide across the country to find the right singers. Singers were selected from various places like Kolkata, Bhopal, Indore and Ahmedabad, and were brought to Mumbai for the event. Secondly, they had to perform as per the strict guidelines of the Limca Book of Records official. Thirdly, it was a task to ensure that the contestant were motivated and lively, so that they do not get tired during those 24 hours, elaborated Sameer. The special show was supported by advertisements in print media, as well as extensive PR coverage. It had host Annu Kapoor congratulating the participants on the achievement in the presence of the media.

TSA gets recognized by Limca Book of Records for 24-hour non-stop Antakshari

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