Shobiz - Experience Counts
by EVENTFAQS Bureau | Marketing | March 11, 2008 | News
At 25 years and still going strong, Shobiz is the oldest and most experienced Indian event agency.
Founded in 1982 by Mr. Rehmatali Tobaccowala, a gifted wedding and set decorator, who has the sets of the first Indian, stage musicals like: Jesus Christ Superstar, Evita and Kabaret to his credit. He also created marketing history when he designed and executed India's first product launch for Unilever's Rexona in 1970.
Today, the Shobiz Group of Companies consists of; Shobiz Experiential Communications Pvt. Ltd., Shobiz Integrated Marketing Communications, R.E. Decorators, Shotime Equipment and Shocase. Thus, Shobiz is a complete 'one stop shop' agency provides a complete array of services ranging from creative services, marketing communication, integrated event marketing services, rental of event equipment, retail merchandising, event logistics, technical production and destination management to talent and artiste management.
Shobiz boasts of an impressive list of clients including Ford Motors, Unilever, SAP India and SAP Labs, Unilever, Symantec Corporation, Cisco Systems, Tata, Emirates and Accenture.
Shobiz has a dynamic and richly diverse team which combines the exuberance of youth refined in an atmosphere enriched by two and a half decades of experience. Shobiz believes that its victory lies in the victory of their clients.
Sameer Tobaccowala is the CEO of Shobiz Experiential Communications Pvt. Ltd.
Sameer joined his father in 1991 and, a couple of years later, started `Set Works' to fabricate sets for TV serials such as Khana Khazana, Bournvita Quiz Contest, Ek Minute, Film Deewane and It's a Woman's World. Even the fashion shows of Rohit Bal, Shahab Durazi, Tarun Tahiliani and Yves St. Laurent have received the Tobaccowala touch. Not to mention the weddings of business bigwigs such as the Ambanis, the Bachchans, the Birlas, the Godrejs, the Ruias and Singhanias
With its head office in Mumbai and other offices and warehouses in Mumbai, Kolkatta, Bangalore and New Delhi, Shobiz has an extensive network throughout. The Shobiz office in Singapore looks after events in the APAC region and operations on a global scale are delivered through partner offices in Sydney, Johannesburg, Seoul, San Francisco, Dubai, Taipei and London. Thus, Shobiz delivers integrated, effective, experiential communication solutions globally.
Shobiz offers an advantage consisting of a talented and committed team, no compromises on quality, wide national and global network, confidentiality, understanding of brands and marketing and ownership.
Shobiz - Experience Counts