Ice Global roped in for Mahindra Auto Quotient 2009

| Marketing | September 23, 2009 | News

Mahindra & Mahindra Ltd (M&M) has roped in Ice Global to execute the Mahindra Auto Quotient in 16 cities. Ice Global won the mandate following a pitch process, and is also handling promotional activities for the auto-centric pan-India quiz contest in Mumbai, Delhi, Bengaluru and Coimbatore. As reported earlier on EVENTFAQS, the contest this year allows engineering students and auto enthusiasts to participate. The earlier format was open only to employees of the company. The Mahindra AQ Quiz is being organised in collaboration with NDTV Profit. Pramod Gaikwad, Partner, Ice Global, said, ;We were appointed following a pitch process which involved several agencies from across the country. The promotional activities in the four cities had races for remote controlled cars on a specially created track at colleges and youth hangouts. The quizzing event will tour 16 cities, targeting 4 lakh students across 1,400 engineering colleges in Septemeber. 16 teams will compete in four regional final rounds to secure a place in a national final in Delhi. Auto journalist Siddharth Patankar of NDTV Profit;s 'Car & Bike' show will be the quizmaster for the regional finals and the national final. Both these rounds will be telecast on NDTV Profit.

Ice Global roped in for Mahindra Auto Quotient 2009

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