Blue Star organizes its first edition of AMC Customers Meet 2014
by Dharm Patel Marketing | November 18, 2014 | News
Blue Star Think Events
Think Events executed the first edition of the Blue Star AMC Customers Meet at ITC Grand Chola in Chennai recently. Blue Star invited its esteemed customers for the launch of its new range of AMC services and products.
The event opened with an address by B. Thiagarajan (Executive Director & President – Air Conditioning & Refrigeration Products Business). He took the guests through the journey of Blue Star over the last few years. The presentation took customers through the range of services and allied products that Blue Star had to offer.
Moving away from the traditional musical and dance acts, Think Events planned the show with slightly different elements. A lively and short entertainment act by quick change artists and illusionists left the guests entranced and spellbound.
Post the act, VS Ashok (Senior GM & All India Head - ACRSG) was invited on stage to launch the unique range of value-added service products and enlightened the guests on the details of the services through a visually stimulating and informative flash based presentation. The evening culminated with a visually and aesthetically appealing act by the UV Angels.
Commenting on the event, Apaar Bhandari, COO, Think Events said: “The event was designed focussing on the services provided by Blue Star and not letting entertainment take precedence. We not only produced the event but also looked into the presentation style and speaker orientation to deliver a show which was both entertaining and informative.”
Acknowledging the agency’s work, Karthik R, Corporate Communications, Blue Star, said: “On behalf of Blue Star, I take this opportunity to congratulate Think Events for its commendable support that made our company’s event a grand success. Sincere thanks to the entire team at Think Events!”
Produced by Think Events, the event was held at ITC Grand Chola for the brand’s customers to check out its new range.