Dino Morea walks the ramp for Raymond’s finest from Italy

Marketing | November 13, 2014 | News

Raymond J W Marriott Dino Morea

Actor/model Dino Morea walked the ramp recently on November 11 to showcase the finest fabrics from Italy by Raymond. The fabric, Regio Italia, was launched with a fashion show at J W Marriott in Mumbai. Regio Italia by Raymond was unveiled by Sanjay Behl, CEO, Lifestyle Business, Raymond Limited along with Aniruddha Deshmukh, President – Textile & Retail, Raymond Limited and Dino Morea.

This elite and luxurious collection from Raymond was showcased by models in a glittering fashion show that was exclusively designed and styled by Vito Dell’erba, Creative Director, Raymond Limited. The launch venue was done up in black and gold with a gold screen in front that split during the launch to reveal the ramp behind. Another LED screen split to reveal the models standing behind and Dino Morea emerged from behind them onto the ramp, looking dapper in a well-fitted tan coloured suit.

This fashion show was followed by followed by a fusion musical performance by Grammy Award Nominated and renowned Indian Jazz music icon Louis Banks along with sitar maestro Ravi Chary.

Morea also unveiled a wall installation that Raymond at set up at the hotel, with a gunmetal blue background that had bolts of the new cloth embedded in them as rolls.  There were five rolls showcasing the five different blend offerings by Raymond in Regio Italia, along with text on one side of the installation that offered more details about each blend.

Model Dino Morea poses in front of a Raymond wall installation that showcases their new fabric options.

Commenting on this launch, Sanjay Behl, Chief Executive Officer, Raymond Limited said, “Raymond has always been at the forefront of product innovation and continues to stay invested in world-class product engineering and ‘state-of-art’ manufacturing facilities. The growing demand for premium fabric has steered us to introduce Regio Italia, a premium range of Italian suiting fabric for those who have a taste for international fashion. This new offering from Raymond will be available with our select trade partners and at ‘The Raymond Shops’, who have the expertise in handling the super-premium product range and have a history of servicing a luxury clientele over the years”.

 “Regio Italia is a fine collection of fabrics from Italy with the latest designs that is carefully woven and specially handpicked assortment of the best designs in formal and occasion menswear suiting fabrics. This collection offers premium fabrics with 5 different blend offerings ranging from Wool Silk, Super 180s, Super 150s, Super 130s and Super 120s,” said Kishore Bhatia, Product Head – Textiles, Raymond Limited.

The Regio Italia suiting fabric range will be available in the form of lengths as well as swatch samples, so that customers get to see the entire range and choose the best from the exclusive collection. Since this is an exclusive and premium range, it will be available only at select outlets across the country.

Raymond unveiled their new fabric, Regio Italia with a fashion show in Mumbai with Morea playing the show-stopper.

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