Organisers with actor Jeet, the face of the marathon at the launch event

Kolkata gets its first distance running event, Tata Steel Kolkata 25k

Marketing | November 7, 2014 | News

Tata Steel Kolkata 25k Procam International Nestle Reebok Himalayan

Kolkata now gets its very own distance-running event - the Tata Steel Kolkata 25K. An initiative by Procam International,and under the aegis of the West Bengal Athletic Association, this new sports property was launched on November 5 with Tata Steel as title sponsor and supported by Kolkata Municipal Corporation and Kolkata Police. The marathon would be held on December 28 in the city of joy.  

Reebok has also come aboard as training and sportswear partner, Nestle as F& B partner,  Himalayan as water partner and The Oberoi Grand as the hospitality partner.  A total of Rs 21,54,000 would be earmarked for prize money.

 As a test of fitness and endurance the TSK 25K will focus on Indian running talent, giving professional and amateur men and women from Kolkata and around the country a proven platform to showcase their talent and experience the rarified atmosphere that pervades a sporting event.

Race categories include the 25K (elite and amateurs), Open 10K (amateurs), Ananda Run (6 km), Senior Citizens’ Run (4 km), and Champions with Disability (4 km). The 25K and Open 10K are compulsorily timed race categories, certifying a runners’ timing and recognized in running circles throughout the world.

The 25K in distance running events is a relatively new category being promoted by Procam International. As India’s first 25K to be organized on this grand scale, the city of Kolkata will soon join a privileged list of cities that host road based distance-running events in this unique category.

Present at the launch were eminent and renowned sports personalities including Saraswati Saha Dey, Asiad  Gold Medalist , Kuntal Roy – Dronacharya Awardee   , Sanjay Ray, Asian Gold Medalist, Chuni Gowsami -  Padamshree, Arjuna Awardee , Arun Ghosh -  Arjuna Awardee, Bula Chowdhury - Arjuana Awardee ( Swimming), Dibyendu Barua, Grand Master - Chess , Arjuna Awardee, Charles Borromeo - Padmasree, Asiad Gold Medalist were also present at the launch.

 

Announcing the Tata Steel Kolkata 25K, Sunil Bhaskaran – Vice President, Corporate Services, Tata Steel said, “We are delighted to announce our association with the Tata Steel Kolkata 25K, an event that will make Eastern India proud in the years to come. At Tata Steel, sports is a way of life and we firmly believe that as the city’s very first distance running platform, this event will grow into one that will bring individuals and communities together, inspire confidence and hope, and help support a noble cause. We urge the people of Kolkata and beyond to come and experience the joy of running this December.”

Speaking about the 1st edition of the Tata Steel Kolkata 25K, Vivek Singh, Joint MD, Procam International said, “We are pleased that the beautiful city of Kolkata will finally host its own distance running event with pride. As East India’s Premier Distance Running Event, we are confident that the Tata Steel Kolkata 25K will develop into an iconic sporting and social event that embodies the amazing spirit of this city and draws participation from a wide cross section of people. Kolkata, this is your chance to come forth and shine!"

About 15,000 people are expected to be a part of this momentous event, participating in the five events of the day. The route for TSK 25K is in the process of being finalized under the guidelines set by the West Bengal Athletic Association and Kolkata Traffic Police.

Film actor, producer and television presenter Jeet, well known for his passion for fitness, will be TSK 25K’s ‘Face of the Event’.

 

 

 

 

 

 

This marathon is being promoted by Procam International with sponsors like Nestle, Reebok and Himalayan.

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