Bath brand Jaquar launches water heaters pan India
by Dharm Patel Marketing | November 6, 2014 | News
Jaquar Jagran Solutions
Bathing solutions brand Jaquar has extended its portfolio by launching a comprehensive range of water heaters. The brand showcased these products to its channel partners, architects and builders through a series of product launch events spanning 13 cities, all executed by Jagran Solutions.
The range has been launched in cities like Bengaluru, Hyderabad, Cochin, Chennai, Mumbai, Pune, Ahmedabad, Chandigarh, Jaipur and is yet to go to Indore, Lucknow and Kolkata. The most recent launch was in New Delhi at Hyatt Regency on Oct. 31. All events witnessed mesmerising performances by various artists including UV acts and choreography sequences. The highlight of the events is when the larger-than-life product dummy is revealed on stage.
Commenting on the launch activation, Pawan Bansal, COO, Jagran Solutions said: “This is for the very first time a water heating solution is now available across the country, backed by a reliable brand like Jaquar. Within a month’s time we have launched the range across 10 cites with back to back events in South, West & North India. We will cover the central and east region this week.”
Speaking on the occasion, Rajesh Mehra, Director & Promoter, Jaquar Group said: “This item, being an essential part of a house’s hot water supply should be by default sold from the sanitary-ware channel by a bathroom expert. Jaquar bath experts are fully equipped with information for end customers on right capacity water heater for uninterrupted and perfect showering experience. As Jaquar has been supplying its faucets to almost 1.5 million bathrooms every year, why not that each and every such bathroom also gets fitted with the water heaters to provide the true co-ordination of a one-point solution from a single brand to our consumers?”
Adding further, Mr. Ravindran, Business Head - Hot Water Solutions, Jaquar said: “We had put together an exciting array of water heaters for the Indian consumer. Our heaters come with the latest features and segment leading technology that will give a true and long-lasting value to our customers. With these multi-city launches we are sure to gain a strong foot hold in the water heater market shortly.”
Jagran Solutions was appointed to execute the product launch across 13 cities, with the latest one concluding in New Delhi.