Catherine Deneuve being felicitated by Kalki Koechlin and Aishwarya Rai.

Helen graces the seven-day MAMI Film Festival in Mumbai

by  Dharm Patel Business Events | November 3, 2014 | News

MAMI Mumbai Academy of Moving Image Fountainhead Entertainment

The Mumbai Academy of Moving Image (MAMI), a not-for-profit trust, year after year has brought to Mumbai the best films from across the globe at the MAMI Film Festival. Said to be in the top 10 best film festivals in the world, the fest, now in its 16th edition, concluded last month in Mumbai. Fountainhead Entertainment was responsible for the smooth functioning of the entire festival.

The opening ceremony was held at Chandan Talkies and was hosted by Kalki Koechlin. Celebrities like Aishwarya Rai, Akshay Kumar and Deepika Padukone were also a part of the ceremony, where Catherine Deneuve and Helen were felicitated with lifetime achievement awards. The night concluded with the screening of the film ‘Serena’.

The next six days of the event saw film enthusiasts queue up for shows at Chandan Talkies, Cinemax (Versova) and PVR (ECX). Movies in various categories were showcased; films in each category were judged by a panel of jurors and awarded at the closing of the festival. Registrations were done each day, schedules were displayed on show timings, press meets prior to screenings and star guests added to the on-going glitterati.

The closing ceremony was another star-studded event that saw the likes of Aamir Khan, Madhuri Dixit and Anushka Sharma. Tara Sharma hosted the evening through the various accreditations and awards. Festival director Srinivasan Narayanan gave a closing speech and thanked the various hands that made the festival such a successful event. The evening concluded with the last screening for the festival, of the movie ‘Fury’.

Explaining Fountainhead’s role, Rohan Salvi, Vice President - Business Development and Client Servicing (Events), Fountainhead Entertainment said: “Our role included execution of the opening/closing ceremonies, providing added technical assistance, manpower and coordination with various teams across all three venues (largely during press meets with celebrity guests and panels/sessions by directors and other personalities of the film fraternity). The most important part was liaising with the various partners and teams that were involved in the fest and ensuring all requirements were met.”

Commenting on the fest, Srinivasan Narayanan, Festival Director MAMI Film Festival said: “This year’s festival has touched the hearts of many in the industry and all of us at MAMI. We would like to express our gratitude to all those hands that have helped and worked so hard towards making this event such a huge success. This was the second year of our association with Fountainhead, which not only burnt the midnight oil to crunch planning to merely over a week but also brilliantly executed without any glitches.”