Vespa Elegante as depicted in an artist's frame

Piaggio ties up with Talenthouse India to depict its new Vespa Elegante with new palette of colours

by  EVENTFAQS Bureau Marketing | November 3, 2014 | News

Vespa Elegante Talenthouse India Kala Ghoda Arts Festival

Piaggio Vehicles recently launched its new series “Vespa Elegante”, a versatile premium limited edition Vespa. In order to promote it, the Italian maker has signed up with Talenthouse India ( a crowd sourcing platform) to get artists to draw their best depiction of Vespa Elegante.

The Vespa Inspiration Project calls artists to create paintings that draw inspiration from the Vespa Elegante, further philosophizing that art inspires art. The last date for artists to submit the creative work was November 1, and the winners will be announced on November 23.

The winner will be gifted an iPad mini and an opportunity to showcase his/her art at the famed Kala Ghoda Arts Festival 2015. Other 10 short-listed winners will receive gift vouchers worth Rs 5000 and an exposure for their artwork across the host’s social media channels. Also, amongst the 10 short-listed winners, a select few will be invited to an exclusive art event for the finale, where they would be captured on video, while creating their inspiration on a canvas.

Arun Mehra, CEO, Talenthouse India, said, “We are excited to be associated with an iconic and creative brand like Vespa. Talenthouse has nurtured an incredible talent pool in the field of art, and through projects like these, artists get an opportunity to showcase their art at a large scale. Such projects reaffirm our belief that creative crowdsourcing is emerging as the key platform for brands to innovate & engage with the creative community”.