by Kanika Mehta | Marketing | October 29, 2014 | News
DLF Cyber Hub Theme Weavers International
The 10 feet tall earthen pot and eight feet tall golden owl.
In an attempt to create an experience like never before, the design company used a multi-fold approach to the festival, something which in no way has ever been seen before. No walkways were clogged as is usually seen at malls and similar venues during Diwali time. The décor was elegant, symbolic and in resonance with the brief from the venue’s management.
The crowd was welcomed with huge entry gates with in-lit images of fire crackers. Annushree Agarwal, Partner, Theme Weavers International spoke about how no Diwali in India is complete without illuminating fireworks; and therefore all the guests were welcomed with this essence. She said, “This installation was just a simple demarcation of what was in store for the people inside the hub.”
One of the prominent installations was the multiple screens with rolling images portraying various scenes from the great Hindu epic depicted the story of Ramayana. A lot of people these days just relate to Diwali as an occasion of bursting crackers, eating sweets, buying new clothes and enjoying a holiday. The company used a modest approach to narrate to them the genuine reason behind the festivity in addition to re-enhance the tale of Rama and Sita and pay a tribute to the great sage Valmiki.
A larger than life 10 feet tall earthen pot was built, overflowing with gold coins to illustrate the significance of Dhanteras. An eight feet tall golden owl symbolized the vehicle of Goddess Lakshmi which according to Hindu mythology, also welcomes wealth and prosperity to homes.
Adding a bit of the fun element, a gigantic installation which says, ‘#MAIN HOON BOMB’ served as the photo opportunity area for the pedestrians. This installation is unlike the other unexciting props which are usually placed during Diwali.
Agarwal explained, “The basic idea for this installation was to provide the crowd with an interactive element which they can also relate to. We kept in mind, the mind-sets of the people, who would visit the venue during the Diwali season. Thankfully, the essence of quirkiness and bizarreness was very well accepted by the people who came here.”
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