The 'human net' formed by by acrobat group La Fura dels Baus

Showtime ‘manufactures happiness’ for Hero’s new factory

Marketing | October 28, 2014 | News

Hero MotoCorp Showtime Group Natura

Hero MotoCorp launched its new Neemrana Garden Factory on Oct. 21 in Rajasthan. Showtime, which has a long-standing association with Hero, was appointed to execute the launch event with the theme as ‘Manufacturing Happiness’.

The themed event kicked off with a joyful symphony between man and machine, performed by Robocross, a robotic band from Germany. Buddhist monks from Bhutan made their way to the event to perform their invocation chants and prayers. A special song on happiness was also performed by the factory employees of Hero.

The final act was by acrobat group La Fura dels Baus which was flown in from Spain to add a spectacular twist to the reveal with the help of rigging company Natura. The act saw 36 dancers in the air simultaneously forming a wide 'human net' along with nine other acrobats on stage.

The event was attended by top business leaders, senior government officials and other guests. Rajasthan Chief Minister Vasundara Raje was present as the chief guest to inaugurate the factory alongside Pawan Munjal, Vice Chairman and Managing Director of Hero MotorCorp.

The Neemrana Garden Factory in Rajasthan was launched among Buddhist monks, Robocross and other performers.

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