Select Group launches SelectED - Events and Dining, an outdoor catering company
by Kanika Mehta Industry Watch | October 27, 2014 | News
On October 18, SelectED – Events and Dining was launched at Kiah Farms, Chattarpur and was attended by the crème de la crème of New Delhi’s social and business circles.
The catering company specializes in carefully curated menus and innovatively crafted dishes, not to mention the innovative live stations with both traditional and exotic cuisines. The company’s CEO, Ishaan Sarkar has been associated with the food industry for the last two decades and has vast experience in companies like the Taj Group of Hotels, Reliance Industries, Sodexo, Graviss Hospitality, and others. Additionally Director Culinaire, Chef Gaurav has over a decade of culinary experience with five star hotels at ITC and has mastered the art of cooking various regional and international cuisines.
Arjun Sharma, Managing Director, Select Group mentioned that having always been a passionate foodie and through his observations, he realised that with an Outdoor Catering Company like SelectED, he could fill the vacuum that was clearly necessary in the fine dining catering sector by adding a discreet sense of luxury to innovative, haute and contemporary cuisine.
He explained, “Food is the one thing that we sense with all of our senses and here’s where SelectED comes in. We offer a completely personalized and unique experience with the aim of surpassing all expectations.”
At SelectED’s launch, an International Fusion concept was used by the outdoor catering company. Cuisines included Malay, Bangladeshi, Japanese, and Cantonese. Grills of Lobsters, Mussels and Scallops were available. Interestingly, the Kolkata Jhalmuri was also seen in circulation, which was thoroughly relished by the attendees. Traditional Indian cuisines included Mewari, Amritsari, Awadhi and Punjabi dishes in addition to Spanish Tapas. The overall concept remained Fine Dining, urban and contemporary, however, incorporating traditional recipes.
Q Events handled the décor at the event using a Chic Diwali theme that was executed in collaboration with the team at SelectED. Well known Sufi band Nasya, Lady Percussionist Swarupa and DJ Karan were roped in by Chirayu Paul of Paul Artist and Entertainment. Fashion designers Raghavendra Rathore, Ashish Soni, famous model Simar Duggal, former crickter and commentator Atul Wassan and cigar king Chetan Seth amongst various other distinguished personalities were seen attending the event.
It was launched at Kiah Farms, Chattarpur and was attended by the crème de la crème of New Delhi’s social and business circles.