Vibgyor creates a tall Ferrero Rocher pyramid
by Dharm Patel Marketing | October 27, 2014 | News
Ferrero Rocher Vibgyor Brand Services
Italian confectionery giant Ferrero Rocher (FR) commenced the Diwali festivities with the Ferrero Rocher Golden Pyramid at Ambience Mall in Gurgaon. The three dimensional pyramid has been created by Vibgyor Brand Services as part of FR’s ‘Light Up Your Diwali With Gold’ campaign.
The pyramid has been built on a golden base giving it a total height of 25 feet and width of 17 feet. A ribbon of lights running across from its crown to base gives the structure a luminous golden glow, which is signature Ferrero.
Engaging shoppers at the mall, Vibgyor has also created contests where they get a chance to win limited edition FR T96 Pyramids and other FR treats every day. Offering a personalized experience, shoppers can also get themselves clicked with the pyramid and take home the ‘golden moment’ as a souvenir. These pictures are also being uploaded on FR social media platforms for digital amplification. More than 5,000 personalized pictures have already been uploaded and shared with shoppers.
Speaking about the initiative, Emanuele Fiordalisi, Head - Marketing, Ferrero India, said: “Diwali is a special festival and Ferrero Rocher has created this giant pyramid to spread the Diwali joy and happiness and celebrate gold moments.”
Sharing insights on the making of the pyramid, Dhruv Kalra, Director – Marketing, Vibgyor Brand Services said: “India’s largest Ferrero Rocher Golden Pyramid is an experience in itself – not only for the people who stand back to admire it but also for all of us involved in creating it. The making of an iconic structure like this required precision and craftsmanship of the finest kind, and we take great pride in creating this magnificent structure for Ferrero Rocher.”
The golden structure, made for Diwali, is standing at a height of 25 feet at Ambience Mall in Gurgaon.