Zee gets children to paint their love for animals for their new show, Bandhan
by Vasundara R Marketing | October 22, 2014 | News
Zee Victor Tango Entertainment
To support the launch of a new show named Bandhan on Zee TV, Victor Tango executed a mega school activation across several cities from mid September to early October. The show is about an astonishing relationship between a little girl Darpan and Ganesh, a newborn elephant calf who she accepts as her younger brother.
The brief given to Victor Tango regarding the activation was to bring out the element of love and respect for animals amongst kids, that the show aims to promote.
More than 150,000 students across 200 schools were reached through the activation. The show was sampled by all students from class 2 to 9 and they participated in a poster making competition with the message ‘Love animals or Save the animals’.
Commenting on the association with Zee TV for the initiative, Tabassum Modi, Director, Victor Tango said,“It was a fabulous experience working with Zee TV. The message of the show and activation was highly appreciated by schools & parents. The activity was a great success since we were able to bring out the message through kids’ drawings & posters.They were also very excited to go back home and watch the show.”
The activity was conducted in the cities like Aurangabad, Jalna, Kolhapur, Sangli and Solapur in Maharastra and Barielly, Firozabad, Jhansi, Moradabad and Sharanpur in Uttar Pradesh.
Victor Tango Entertainment was roped in to conceptualise and execute this activation