Tata Motors launches the Truck World Advanced Trucking Expo
by Dharm Patel Business Events | October 21, 2014 | News
Tata Motors TIC
Tata Motors recently held the Truck World Advanced Trucking Expo from Oct. 16 to 19 at Huda Gymkhana Club in Gurgaon. The event has been conceptualized and managed by TIC, which has given a distinctive appeal to the expo with unique designs and strategic planning of space, to bring out the best in these massive trucks on display.
This is an initiative by the motor brand to connect with its stakeholders in an engaging way. Through this expo, Tata Motors is re-emphasizing its efforts in bringing world-class innovation, proven developments in technology and enriching customer engagement to the Indian customer.
The expo was inaugurated with cultural performances, entertainment and lighting of the lamp ceremony by Tata Motors Officials. The expo offered a great opportunity for customers to explore the latest vehicles and technology that Tata has to offer in India’s trucking landscape. The company has plans to organize similar events in other tier II and tier III cities of the country.
A special Truck-Art zone was also created in association with an artist, who created colorful floral patterns, depictions, calligraphy of verses, on these trucks. These adorned vehicles are examples of ‘moving art’ under which various parts of the vehicles have been decorated differently.
The entire range of Tata Motors’ Medium and Heavy Commercial Vehicles, including the fuel-efficient tippers for construction and mining applications under Tata Construck, the Prima range of trucks and trailers, the LPT scowls and tractor trailers, were on display.
The expo, held in Gurgaon, was executed by TIC which has been associated with the motor brand for most of its events.