Delhites hit their gyms running with Cigna TTK Treadmillion Challenge

Marketing | October 21, 2014 | News

Airtel Delhi Half Marathon Procam International Cigna TTK Treadmillion Challenge Volini

As a thrilling build-up to the 2014 edition of Airtel Delhi Half Marathon (ADHM), the Delhi’s health conscious can participate in the unique Cigna TTK Treadmillion Challenge - brought to Delhi by Radio Mirchi, co-sponsored by Panasonic Home Appliances in association with Jabong, Volini & DHL. The challenge that began on October 20 creates the perfect platform for the capital’s health conscious to realize that it’s never too late to be part of the fitness movement.

With the Treadmillion Challenge 2014, conceptualized by Procam International and executed by Radio Mirchi, participants who may or may not be running the ADHM can challenge others to beat their best 10-minute run on a treadmill, which is a combination of distance covered and calories burnt. Spreading over more than 20 days, the Challenge will travel to multiple locations that include 5 corporate houses, 15 Resident Welfare Associations (RWA), 5 malls, and 5 joggers parks in various zones, engaging and encouraging working professionals, the youth, housewives and senior citizens keen on being fit to participate in the Treadmillion Challenge.

One winner from each touch point moves forward to battle it out for ultimate glory. Winners face counterparts from other touch points of similar nature at the ADHM Get Active Expo on November 16 at JLN Stadium. The mega final will be held just a week before the city runs the ADHM. Winners will take home attractive prizes worth INR 5,00,000.

Launching the Cigna TTK Treadmillion Challenge 2014, Ajit Ravindran, Vice President, Procam International said, “As we look forward to experiencing another day of sporting action in New Delhi with the Airtel Delhi Half Marathon 2014, we’re launching a unique event to engage with the community and encourage those keen on being fit to join the movement. The Cigna TTK Treadmillion Challenge offers Delhites an opportunity to prove to us how fit they are.”

Sandeep Patel, MD & CEO, Cigna TTK Health Insurance said, “We’re delighted to be the Official Health Insurance partner of the Airtel Delhi Half Marathon. At Cigna TTK, we believe ‘Health hai toh life hai’ and activities such as the Treadmillion Challenge are a great way to encourage healthy behavior in communities.”

Vivek Modi, Senior Vice President and Cluster Head North, Radio Mirchi 98.3 FM said, “Cigna TTK Treadmillion Challenge provides a fantastic build-up to the 2014 edition of the world’s most prestigious half marathon. With touch points across corporate houses, RWAs, malls and joggers parks, we hope to create significant awareness about health and fitness across the entire Delhi NCR region in the weeks to come.”




Organised by Procam International, this challenge is a prelude to the Airtel Delhi Half Marathon (ADHM).

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