Joggers at a park in Nashik pose with the Wockhardt campaign mascot

Healthy heart promoted among joggers and morning walkers for Wockhardt World Heart Day

Marketing | October 21, 2014 | News

Wockhardt Hospitals Brand Promotions

Wockhardt Hospitals recently decided to spread awareness and encourage people to take care of their heart. For this purpose, Wockhardt joined hands with Brand Promotions in order to carry out a multi-city activity which was called ‘Wockhardt World Heart Day’. The activity was carried out over a span of 4 days to celebrate World Heart Day.

Wockhardt communicated to the agency that it was their goal to target and spread awareness among the people belonging to all age groups. So, Brand Promotions designed a heart shaped mascot which attracted onlookers, encouraging them to come and interact with this mascot to know more about the purpose of his visit to their city. This mascot was accompanied by an emcee who interacted with the crowd by engaging them in various one minute games and influenced them to take care of their heart by keeping themselves fit. 

This activity was done in Nashik, Nagpur, Rajkot, Surat and Goa from September 26 - 29. The activity began at 6 am and went on till 7.30 pm in all target cities. Three heart shaped mascots per city were designated to approach the crowd and this activity resulted in attracting as many as 30,000 people in each city over a span of 3 days.

Commenting on this multi-city project, Sunil Kutty Menon, Director, Brand Promotions India quoted, “Through the Heart shaped Mascot, we wanted to communicate the importance of how a healthy heart is important for a healthy life style. Hence we chose different jogger parks and early morning walkers as they were our apt TG. Our Mumbai events team did a phenomenal job to co-ordinate, plan and execute this project. We believe and hope our client Wockhardt Hospitals’ promotional objectives have been met."

"We strongly believe that such mass awareness initiatives from reputed hospitals like Wockhardt will go a long way in improving the impetus on Preventive Cardiology. This in turn may help us in renouncing the obnoxious title of being the 'World capital of cardiovascular disease' associated with our country" said Chinmay Gheewala, Group Head - Sales & Communication at Wockhardt Hospitals.

The hospital roped in Brand Promotions to do a three-day campaign across five cities.

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