Wow Events manages Pitch CMO Summit
by EVENTFAQS Bureau | Marketing | November 19, 2010 | News
Wow Events managed the Pitch CMO Summit on November 16 at the Trident BKC, Mumbai. The event was organized by the exchange4media group and saw around 200 delegates attend. The day-long summit included nine sessions by various speakers including Sanjay Tripathi, EVP, Marketing, HDFC Standard Life and Peshwa Acharya, VP and Head Marketing, Reliance Retail. This was the second part of the event, the first of which was organized at the Imperial Hotel, Delhi on October 29.
On the purpose of the summit, Anurag Batra, Chairman and Editor-in-Chief, exchange4media group said, “Marketers are at the head of our ecosystem and the endeavour of the Pitch CMO summit is to understand their minds, their winning strategies, and share best practices. It brings CMOs and marketers from various domains together.”
Speaking about the agency’s role in this conference, Roopali Talwar, Project Head, Wow Events said, “Our agency has been associated with the organisers for more than a year and a half and we have been managing all their conferences. In terms of infrastructure, this event was not very demanding. But the nature of the event and the involvement of top marketing officers meant that the execution had to be impeccable. The audio-visual setup and other logistical arrangements were delivered flawlessly.”
Organised by the exchange4media group, the summit took place at the Trident BKC, Mumbai on November 16.