WOW Awards 2014 Jury delighted with numbers, quality and diversity of entries!
by EVENTFAQS Bureau | Marketing | May 6, 2014 | News
With the 6th edition of the WOW Awards around the corner - ;May 22 to be
precise, the Jury members put their heads together to decide the medals.
The WOW Awards 2014 Jury meet was held recently at the Taj Vivanta,
Gurgaon. The Jury was unanimous in their agreement that the quality of
entries were very impressive. Alok Kalra, Head Marketing, Reliance Life
Insurance said that it augured well for the experiential industry and
reflected its growth in the country.
Amol Dhillon, Vice President, Strategy and Planning, Woodland said that
the quality of entries indicated that the brands were putting their best
foot forward, were being innovative and used an integrated approach
embracing the digital tools imaginatively. He added: "The entries even
inspired me to think differently for my brand."
Asked about the criterion to mount a good experiential activity, the
Jury felt that the three main things that set aside good ones from the
mediocre ones were: a) Uniqueness of the concept, b) The impact, and
most importantly c) the ability to connect with the audience. Mrinmoy
Mukherjee, Chief Marketing Officer, Raymond Lifestyle Business said:
"Any event or activation must reflect the brand's core values and extend
it experientially. Consumers bond better with the brands that do this
and actually, through word of mouth, get other customers."
The Jury had a piece of advice for entrants to future WOW Awards - Be
crisp, clear, mention the objective, the impact, the results so that it
is easier to measure the activity and the presentation. Ranjivjit Singh,
Senior Vice President - Marketing, South West Asia, Samsung
emphasized the importance of structuring the entry correctly. "People
should know how to grab the attention of the Jury - better presentation
using audio-visual dimensions helps the Jury get a better understanding
of the activity. It is better than just sending a document."
The Jury appreciated this recognition platform and said that it raised
the bar and helped brands learn from each other. It inspired new and
innovative thinking thereby creating newer experiences. The Awards
provided an opportunity to showcase the efforts that went into creating
WOW experiences and getting recognized for it; there could not be a
better incentive. Sanjeev Handa, GM, Marketing, Maruti Suzuki, stressing
the importance of the WOW Awards to the experiential industry, said:
"The numbers, the quality, the depth of entries, the criterion used, the
judging process and the ability to throw up new talent makes these
awards inspirational and prestigious."
Lauds the platform as being inspirational, and fostering healthy competition.