WOW Awards 2014 Jury delighted with numbers, quality and diversity of entries!

| Marketing | May 6, 2014 | News

With the 6th edition of the WOW Awards around the corner - ;May 22 to be precise, the Jury members put their heads together to decide the medals. The WOW Awards 2014 Jury meet was held recently at the Taj Vivanta, Gurgaon. The Jury was unanimous in their agreement that the quality of entries were very impressive. Alok Kalra, Head Marketing, Reliance Life Insurance said that it augured well for the experiential industry and reflected its growth in the country.
Amol Dhillon, Vice President, Strategy and Planning, Woodland said that the quality of entries indicated that the brands were putting their best foot forward, were being innovative and used an integrated approach embracing the digital tools imaginatively. He added: "The entries even inspired me to think differently for my brand."
Asked about the criterion to mount a good experiential activity, the Jury felt that the three main things that set aside good ones from the mediocre ones were: a) Uniqueness of the concept, b) The impact, and most importantly c) the ability to connect with the audience. Mrinmoy Mukherjee, Chief Marketing Officer, Raymond Lifestyle Business said: "Any event or activation must reflect the brand's core values and extend it experientially. Consumers bond better with the brands that do this and actually, through word of mouth, get other customers."
The Jury had a piece of advice for entrants to future WOW Awards - Be crisp, clear, mention the objective, the impact, the results so that it is easier to measure the activity and the presentation. Ranjivjit Singh, Senior Vice President - Marketing, South West Asia, Samsung emphasized the importance of structuring the entry correctly. "People should know how to grab the attention of the Jury - better presentation using audio-visual dimensions helps the Jury get a better understanding of the activity. It is better than just sending a document."
The Jury appreciated this recognition platform and said that it raised the bar and helped brands learn from each other. It inspired new and innovative thinking thereby creating newer experiences. The Awards provided an opportunity to showcase the efforts that went into creating WOW experiences and getting recognized for it; there could not be a better incentive. Sanjeev Handa, GM, Marketing, Maruti Suzuki, stressing the importance of the WOW Awards to the experiential industry, said: "The numbers, the quality, the depth of entries, the criterion used, the judging process and the ability to throw up new talent makes these awards inspirational and prestigious."

Lauds the platform as being inspirational, and fostering healthy competition.

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