WIAA organises Vintage Car and Bike Rally

| Marketing | January 10, 2011 | News

The Western India Automobile Association (WIAA) is organising the ‘The Vintage Car and Bike Rally' on January 29 and 30 in Mumbai. The event as well as media communication will be managed by Motif Advertising Private Limited. Vijay Mallya and Gautam Singhania are amongst the vintage car enthusiasts who will be present at the rally. Held at the beginning of every year, this year's rally, conceptualised by WIAA chief Nitin Dossa, will witness participation from a total of 150 vintage vehicles.

On the property, Nitin Dossa, Chief, Western India Automobile Association said, "The property seeks to ‘create the pull that the Derby Races Days command' and to ‘bring out a connect with its own 400 year old heritage'. The property seeks to showcase vintage vehicles and to build on the exclusivity surrounding the ownership and membership of vintage car clubs. The event aims at associating the brand with ‘heritage and class'."

The agency has been associated with WIAA for the last eight years and has been managing all their events and PR.

Commenting on the agency's role and how the event will be executed, Eddna Samuel, CEO-Branding and Marketing, WIAA, and Director - Motif India said, "Motif is in charge of the route and cars register. At the beginning of the rally, a display and detailed information of each vehicle will be provided by the MC. The flag off ceremony largely constitutes the chief guest starting off all the participating vintage vehicles. Celebrities will also be present at this rally, which is a nostalgic celebration of a bygone era of classics and vintage vehicles. Exciting and coveted prizes will be given to winners at the award ceremony that will take place over cocktails and dinner."

The event also offers participants and stakeholders an opportunity to interact with the Indian glitterati, corporate sponsors and partners, members of the sports fraternity and VCCCI members. The organisers intend to promote the event extensively via electronic, print, and online media.

The title sponsor has not been finalized yet, but the organizers have been in talks with Liquor companies, DTH companies, network providers and mobile phone manufacturers. The organisers also see this as an opportunity for premium brands targeting the affluent class to showcase their communications. Only a handful of brands will be selected for sponsorship. The minimum title sponsorship for the event is Rs. 50 Lakhs and for the associate sponsor, is Rs. 25 Lakhs.

The event on January 29 and 30 in Mumbai will see participation from 150 vintage vehicles.

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