Viacom 18 organises Tom Cruise visit to promote Mission Impossible IV

| < a href = '/news/corporate-brand-marketing' > Marketing | December 8, 2011 | News

To promote Mission Impossible IV: Ghost Protocol, which is scheduled to release this December, Viacom 18 appointed Wizcraft International Entertainment to handle the logistics of the visit of Hollywood actor and star cast of the film, Tom Cruise, for a special fan screening of the film at Imax Multiplex in Wadala, Mumbai. The screening took place on Dec. 4. The event was hosted by Tom Cruise and Bollywood actor and co-actor of the film, Anil Kapoor.

The objective behind this event was to promote the upcoming film effectively. The event was targeted at an audience across all ages. Attendees at the event included actors Abhishek Bachchan, Neil Nitin Mukesh, Sonam Kapoor and director duo Abbas-Mastan. The screening thrown for Tom Cruise saw about 1,600 guests. Wizcraft International Entertainment organised for Tom Cruise's visit to the Taj Mahal in Agra followed by a visit to the special fan screening at the theatre in Mumbai.

Speaking on the association, Andre Timmins, Director, Wizcraft International Entertainment said: "We at Wizcraft are very excited about Tom Cruise's visit to India and had geared up to provide a visit that enthralled Tom Cruise and his fans in India. We hope to see a surge of International stars come to India in the future. We have handled many international personalities before including Bill Gates, Pierce Brosnan, Will Smith and Steve Balmer."

The event, which was managed by Wizcraft International Entertainment, took place on Dec. 4.

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