Transfigure Custom House showcases 'Big Boys' Toys' for bike lovers

| Marketing | March 28, 2013 | News

Transfigure Custom House brought ‘Big Boys Toys' to Oberoi Mall, Mumbai on March 16 and 17. It was a delight for bike lovers as they witnessed the chopper bikes during the two-day exhibit. Amongst them were - Nirvana, Red Hornet and Tribute. The objective of this activation was to create awareness of bike customization, a niche sector.


Due to the success of this activity, it was extended in the same format with DNA, as DNA Wheel-O-City at NSE Grounds, Mumbai on March 23 and 24, from morning to evening. Everything Goes! Communications executed the exhibit for Transfigure, which makes choppers (modified bikes).


Apart from this showcasing there was another activity that was conducted - a free airbrushing of helmets. The exhibit also consisted of bidding for Tribute, a Brand new 350 cc Royal Enfield turned chopper. The weekend also saw a special activity involving air brushing of helmets, where any bike lover can get their helmet airbrushed without charge.


Commenting on the event, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications said: "We focus on the sunrise sectors and growing trends. Customisation is one such area, thus this association between Transfigure Custom House and EG! Comm was a perfect fit. What stole the limelight was the Tribute, a.k.a, The Indian Larry. The chopper with a custom fabricated double chassis and front and rear tyre specifications was on sale. If the Indian Larry caught your eye, you could get a chance to take her home by quoting your price and putting it in the provided drop box."


Speaking about the response received, Dewan said: "Given the fact that the mall receives footfalls of about 45-50,000 a day, we believe around 30,000 people would have viewed the exhibit over the weekend. Apart from that a huge interest was shown by people in terms of the interactions that happened at the exhibit."


Everything Goes! Communications executed the chopper exhibit for the chopper makers.

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