Toyota announces second phase of Toyota 'Q' World

| < a href = '/news/corporate-brand-marketing' > Marketing | June 2, 2010 | News

Toyota 'Q' World, the on-ground activity initiated by Toyota Kirloskar Motor in January 2010 following the Delhi Auto Expo, is in its second phase. Following the show in Coimbatore on May 31, the activity will travel to 15 more cities in the coming months, leading up to August 2010. As in the first phase, Encompass will continue to manage the activity.

Through the event, prospective customers are given an opportunity to see the Toyota Etios Concept car, along with other vehicles from the Toyota stable.

The event in Coimbatore was attended by Sailesh Shetty, General Manager - Sales, Toyota Kirloskar Motor. Commenting on the occasion, he said, "We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get direct feedback from customers across the country, which will in turn help us to further improve our products and services and serve them better."

A press note from the company stated that "the Delhi Auto Expo had customers coming to see the world premiere of Etios concept and its latest technology. However, the Toyota 'Q' World took this experience 'to the customer'."

The exhibit included an exciting array of eight vehicles which gave prospective customers a 'touch and feel experience' of Toyota vehicles. Exclusive customer engagement events were also held for the fun and entertainment of the visitors.

The second phase of the event will travel to 15 other cities, namely Calicut, Goa, Hyderabad, Vijaywada, Coimbatore, Bhubaneswar, Kolkata, Siliguri, Guwahati, Varanasi, Ludhiana, Jalandhar, Jaipur, Indore and Surat.

The second phase, spanning four months, will be held in 15 cities across India.

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