The Mahindra Great Escape celebrates 87th year in Chandigarh

| < a href = '/news/corporate-brand-marketing' > Marketing | February 20, 2012 | News

Conceptualized in 1996, the Mahindra Great Escape is considered one of India's most popular off-road adventures. The 87th edition of the event took place in Chandigarh on Feb. 15, with more than 50 vehicles from the Mahindra stable traversing the challenging route. The rally was flagged off at from Lake Club, Chandigarh. The rally saw participation from Mahindra customers in Chandigarh and neighbouring areas.

Speaking on the occasion, Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd. said: "We were delighted to host this edition of the Mahindra Great Escape at Chandigarh. This has been a very popular destination among off-roading enthusiasts for its terrain, since it gives our customers an idea of the tough and enduring nature of Mahindra vehicles."

The Mahindra Great Escape, held under the aegis of Mahindra Adventure umbrella brand, continued to live up to its promise to encourage an off-roading culture and demonstrate the tough and rugged DNA of Mahindra vehicles. The participating vehicles included the Bolero, Scorpio, Invader, and the Thar 4x4.

In 2011-12, Mahindra Great Escape will continue to hold its place of prominence with the number of Great Escapes being doubled to 20 from 10 events in the previous year, and a wide array of new locations being added to encourage enthusiasts from across the country to participate in this event.

"Over the years, the Great Escape has developed a reputation as one of India's most thrilling off road events and this one was no different, as it tested the limits of both man and machine to the extreme," Nayer said. "Participants were encouraged to get ready to experience the thrill of the Great Escape and the adrenaline rush was palpable amongst the enthusiasts. Real time tweets and updates on various social networking sites by participants added to the overall excitement of the rally. We plan to return with another fun-filled edition of the Great Escape, shortly."

This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The route was chalked out by the Mahindra team to ensure that participants could enjoy the rally unhindered.

The rally saw more than 50 vehicles from the Mahindra stable traversing the challenging route.

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