SVLL, Scania and Dilip Chhabria launch luxury buses for corporates
by EVENTFAQS Bureau | Marketing | April 17, 2014 | News
SVLL Connect in association with Scania CV India held the flag off ceremony for its premium inter-city seven star passenger luxury bus services on April 9 at ITC Maratha in Mumbai. Designed by Dilip Chhabria (DC Design), the buses cater to the requirement of corporate executives on the move.
U&I Resources, which has executed events for SVLL previously, was appointed to execute this ceremony as well. Speaking about the association with SVLL, Sandeep Modi, Director, U&I Resources said: "We are working as a brand management company for SVLL. Our role involves managing the brand's CSR activations, promotions, media releases and event."
The occasion started off with the officials of SVLL addressing the guests and media as well after which an official of Scania presented SVLL with a momento. Dilip Chhabria along with the other officials then had a media interaction session after which the buses were flagged off by them.
Speaking on the occasion, R.C. Baid, Chairman & Chief Mentor, SVLL Connect, said: "SVLL is one of the largest fleet owners in the country with over 7635 commercial vehicles. As we continue to reinforce our presence in the road transport sector, our alliance with Scania marks a key milestone in allowing us to cross the threshold into a brand new segment of transportation in India. With Scania's manufacturing expertise, Dilip Chhabria of automotive design and SVLL's network reach in the country, our combined capabilities will enhance our ability to offer world-class facilities to our customers in the space of intra-city luxury bus services in India."
First connecting the Mumbai-Surat-Mumbai route on April 9, the buses are designed to provide flight like services to the tourists while commuting at their destinations. They incorporate in-house restrooms and pantries along with facilities like a personal LCD screen with USB compatibility and Sennheiser headphones along with mobile/laptop charging points and wi-fi connection.
While doing an online booking passengers can put in their requests on F&B for breakfast, lunch and dinner and pick up and drop at their requisite places. Along with the buses, SVLL Connect is also introducing luxurious intercity cab services for corporate hire. An online portal has been specially started to facilitate online ticket booking of the luxury buses. The portal offers online real time booking and seat selection and can also be booked through a mobile application, WAP or through a call centre.
The flag-off ceremony was executed by U&I Resources, which has executed events for SVLL previously.