Signature presents 7 Sensation Fashion Tour in seven cities

| Marketing | July 14, 2010 | News

Signature brings the proposition of the ‘Playground of the Bold and Beautiful' alive through the 7 Sensations Fashion Tour with renowned designers blending their designs with a ‘Sensation' based theme to provide an exclusive fashion extravaganza. The event will be held in seven cities from July to August. The event is being managed by an event agency called Purple People.

Commenting on the brand's unique fashion foray, Debashish Shyam, Divisional Vice President, Marketing, United Spirits Limited said, "The bold and beautiful brand ‘Signature' has had a strong association with fashion, beginning with the coveted McDowell Signature Indian Derby and the Kolkata Fashion Week. It has been our conscious effort to associate with high-profile fashion and glamour events. Creating brand properties is a natural progression for the Signature brand. With the 7 Sensations Fashion Tour, we want to amplify the brand's style quotient and bold approach, thereby creating a powerhouse of fashion and glamour."

"This is the first edition of the Signature 7 Sensations Fashion Tour. Our strategy will be to build this into a long-term brand property. Such an effort will provide an impetus for us to engage discerning consumers and further strengthen Signature's association on the platform of fashion" added Shyam.

There will be two fashion designers in each city that will be showcasing their collections based on the Sensation theme. In between the two shows, there will be an opportunity to sample the brand and interact with the designer of the first show. Another designer will follow this with the second fashion show, where Bollywood actors Rahul Bose and Celina Jaitely will walk the ramp as the showstoppers across each of the cities. Finally, cocktails will follow the event.

The event is ‘by invite only'. The city's elite will be invited for the event. The Seven Sensations Fashion Tour is being promoted by a multimedia campaign covering TV, outdoor, print, digital and PR. At each city, around 250 to 300 people are expected to attend the event.

The Seven Sensations Fashion Tour commenced on July 8 in Chandigarh at Hometel, where the theme for the show was Impatience and the designers showcasing their collection were Satya Paul and Kiran Uttam Ghosh. On July 11, the show was held in Mumbai at Le Meridian, wherein the theme was Mischief and the designers were Rina Dhaka and Dev R Nil. On July 15, the event will be held in Pune at Radisson, wherein the theme is Pride and the designers are Falguni and Peacock and Samant Chauhan. On July 17, the event will be held in Bengaluru at Lalit Ashok, and the theme is Jealousy and the designers are Shantanu and Nikhil and Nitin Bal Chauhan. On July 29, the event will be held in Hyderabad at Taj Krishna, and theme is Anger and the designers are Aki Narula and Anand Kabra. On August 1, the tour will be held in Delhi with the theme Ecstasy, and designers Narendra Kumar and Zubair Kirmani. The fashion tour will culminate on August 5 in Kolkata and the theme for the show is Shock, and designers are Manish Malhotra and Manoviraj Khosla.

The tour commenced in Chandigarh on July 8 and will culminate in Kolkata on August 5.

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