Siemens organizes annual day event for employees

| Marketing | June 4, 2013 | News

Siemens recently organized Siemens Annual Day, an annual day event for their employees in Bangalore that took place on May 25. The event was executed by NeoNiche Integrated Solutions which won the account for the event through a pitch process.

Siemens gave NeoNiche a brief of creating an event that would be interactive as well as engaging. Commenting on the same, Prateek Kumar, CEO and MD, NeoNiche Integrated Solutions Pvt. Ltd. said: "This was annual day event and the client wanted it to be interactive and engaging from the employee perspective. As part of the event, outstanding performances of teams and individuals were to be recognized and awarded and hence the event had to be planned around it."

The entire set at the event was designed in line with the theme of the event - Super Heroes. The setup comprised of a thematic set with screens and a stage to help enhance the visual aspect of the event. In terms of ambience the event saw welcome branding and theme cut-outs all around the venue.

Siemens Annual Day, which was attended by around 800 to 1000 Siemens employees consisting of top management employees as well, had a pre-event build to it wherein thematic installations were made in their clients' offices along with a weekly communication plan which created excitement about the event. Other than that, the event was promoted amongst employees through a series of communication mailers and office installations.

The annual day saw musical as well as dance performances by the employees. These acts were practiced over a period of time by way of professional choreographers. Apart from the performances of the employees, there were also awards being given out as part of the event. The entire event was followed by some dance worthy tunes which were played by a DJ who was specially brought in for the event. Commenting on the success of the event, Kumar said: "NeoNiche Integrated Solutions was the preferred agency for the event and developed the theme of 'Super Heroes' for it. Befitting the objectives and occasion, the entire pre-event hype and event on ground was designed to give an experience of the same. Nearly 1000 people attended the event and when you have 1000 people at the dance floor at the same time you know that you have delivered."

Catch the Bloomberg TV telecast of MEHK presents MaxiMICE 2013 here.
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The event was executed by NeoNiche Integrated Solutions which won the account for the event through a pitch process.

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