Seventy Seven manages Times Cricket Shield awards distribution

| < a href = '/news/corporate-brand-marketing' > Marketing | December 30, 2011 | News

The Times of India Group held the Times Cricket Shield 81st Annual Prize Distribution Awards at the MCA Lounge in Wankhede Stadium, Mumbai, on Dec. 16. The tournament was a corporate cricket match held to encourage camaraderie among business associates and counterparts, while also commemorating outstanding achievers. The awards were executed by Seventy Seven Entertainment.

The décor of the event was made green to symbolise the field of the cricket ground. This year, the property was sponsored by UB Spirits, which benefited through branding of its Kingfisher products at the venue. The tournament engaged 275 people at the event.

The award function witnessed attendance of dignitaries such as Vilasrao Deshmukh, former Chief Minister of Maharashtra, and Debashish Ghosh, Director, The Times of India Group. Participants included corporate houses and clubs like Tata Sports Club, BPCL, Central Railway, RBI Sports Club, Repro India, Intelenet Global Cricket Club, Naval Dockyard Cricket Club, and others.

Speaking about the event, Manoj Gopalani, Director, Seventy Seven said: "The Times Cricket Shield Awards was an exceptional gesture of corporate friendship. We have been managing the awards for many years now. The challenge lay in striking a balance between the seriousness of the content and the candid theme without diluting the objective of the event."

Commenting on the event, R. Venkata Kesavan, Hon. Secretary of The Times Cricket Shield said: "With the top class professional support from the Seventy Seven team, we could manage and conduct the entire event very successfully as a flawless show. Essential details like the décor, flow of events and other creative as well as logistical facets were worked out in detail and covered to perfection by the Seventy Seven team."

The Times of India Group held the Times Cricket Shield 81st Annual Prize Distribution Awards in Mumbai on Dec. 16.

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