RED FM partners with Rajasthan Royals
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | April 9, 2012 | News
In the wake of IPL 2012, 93.5 Red FM has partnered with Rajasthan Royals as its official radio partner. Rajasthan Royals and Red FM will further the philosophy of ‘Halla Bol' by saying it through various fun mediums like on-air contests, highlights of every Rajasthan Royals match, and bytes from the team's key players.
By participating in the radio contests, listeners will have the opportunity to win tickets for Rajasthan Royals' matches. The two on-air contests, called ‘Coach Ki Khoj' and ‘Run Neeti', began with the tournament on April 4. The former contest will be led by Red FM Jaipur's breakfast show ‘Morning No 1', while the latter by the station's evening show ‘U turn'.
The station had also executed an on-ground activation, grabbing eye balls for every Rajasthan Royals fan in Jaipur. On March 3, Red FM created an on-ground activation with Red FM Jaipur's most admired RJ Sudarshan hosting the event held at Pink Square Mall. The activity was attended by cricketers Rahul Dravid and Sreesanth. This was the finale of a week-long activity on-air, with winners meeting the cricketers in the mall and receiving autographed Rajasthan Royals merchandise from them.
Speaking on the tie-up, Nisha Narayanan, Senior VP Projects and Programming, 93.5 Red FM said: "Superhits 93.5 Red FM's tagline ‘Bajaate Raho' is in perfect sync with Rajasthan Royals' ‘Halla Bol' philosophy. We have planned a bunch of exciting programming initiatives to reach out to our cricket loving listeners across the country with content they will not get on any other radio station network in India. Thus, being a perfect match as the official radio partner to the team, we are proud to say ‘Halla Bol' at Red FM."
The radio station conducted on-ground activations to engage the IPL team's fans in Jaipur and has begun on-air contests.