Red FM launches ‘Ey Kolkatar Comedy Raja’ in Kolkata

| < a href = '/news/corporate-brand-marketing' > Marketing | July 23, 2010 | News

Red FM announced the launch of ‘Ey Kolkatar Comedy Raja', a hunt to find comic talent in the city of Kolkata. The contest will be run on-air and will culminate with an on-ground grand finale in the second week of August. The event will be managed by the in-house team of Red FM.


Commenting on the talent hunt, Nisha Narayanan, Senior VP, Projects and Programming, Red FM, said, "U-Turn (name of a show on Red FM) has been running successfully since the last five years on Red FM Kolkata. The success of RJ Praveen and Kanchan Mullick as a comic duo on U-Turn has encouraged us to take the genre of comedy a step ahead with this talent hunt. We come across comic talent hunts on television channels, but this genre will be explored on radio as a medium for the very first time. Ey Kolkatar Comedy Raja is an on-air comedy hunt; we are calling for participation and will be grooming talent on-air."


For the hunt, Red FM introduces its listeners to a grumpy character called ‘Gomra Mukhopadyay', who challenges prospective Red FM RJs to attempt the impossible and make him laugh. Comedian Kanchanda will support participants to take up the challenge and entice listeners to accomplish this task.


Red FM started with promotions on July 12. Through auditions 12 participants will be shortlisted. These 12 contestants will be divided into four groups, each of which will be mentored by Kanchanda, giving them an opportunity to showcase their talent. The contestants will eventually battle it out at the grand finale where in the winner will be feted with the Red FM - 'Ey Kolkatar Comedy Raja' title.


Narayanan further added, "We had promotions at major malls and youth hangouts around Kolkata, to promote the concept and invite participation from July 19 - 25. From July 26 - August 1, we will be selecting 12 contestants who will be profiled. The finale will take place on-ground in the second week of August. The venue for the finale is yet to be decided."

The contest will be run on-air and will culminate with an on-ground grand finale in the second week of August.

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